Admissions/Marketing Director – Skilled Nursing Facility

The Admissions Marketing Director is responsible for building and maintaining strong relationships with hospitals, physicians, discharge planners, case managers, and other referral sources to drive admissions into the skilled nursing facility. This individual will act as the face of the facility within the healthcare community, promoting services and ensuring the facility maintains a positive reputation and steady census growth.

Job Title: Admissions/Marketing Director - Skilled Nursing Facility

Department: Admissions & Marketing

Reports To: Administrator / Regional Director of Business Development

Location: The Abode Wellness center

Position Summary:

The Admissions/Marketing Director is responsible for developing and maintaining relationships with referral sources, overseeing the admissions process, and implementing marketing strategies to ensure optimal census growth. This position plays a vital role in representing the skilled nursing facility within the healthcare community and ensuring smooth transitions for incoming residents.

Key Responsibilities:

Referral Development & Marketing:

• Identify and build strong partnerships with hospitals, physicians, discharge planners, home health agencies, and other healthcare providers.
• Promote the facility’s services through regular outreach visits, presentations, and relationship-building efforts.
• Represent the facility at local events, networking opportunities, and community functions to build brand awareness.
  
  
  

Admissions Management:

• Coordinate and manage the admissions process from initial inquiry through admission.
• Ensure accurate and timely completion of all admission documentation and communication with internal departments.
• Work closely with the clinical and operational teams to ensure appropriate placements and smooth transitions.
  
  
  

Strategic Planning & Census Development:

• Develop and execute strategic marketing plans to increase occupancy and maintain target census levels.
• Monitor referral patterns, admission trends, and market changes to adjust marketing strategies accordingly.
• Track and report key metrics including referral sources, admissions, denials, and lost referrals.
  
  
  

Qualifications:

• High school diploma or equivalent required; Bachelor’s degree in marketing, healthcare administration, communications, or a related field preferred.
• Minimum of 2 years of experience in healthcare admissions, marketing, or sales; skilled nursing facility experience preferred.
• In-depth knowledge of Medicare, Medicaid, and managed care insurance programs.
• Strong communication, presentation, and relationship-building skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Valid driver’s license and reliable transportation.
  
  
  

Preferred Skills:

• Experience using CRM and referral tracking systems.
• Existing network of referral sources in the local healthcare market.
• Compassionate, customer-service-driven approach to patient care and transition.
  
  
  

Compensation: Competitive salary with great benefits!