Senior Global Product Manager

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

Working At Dentsply Sirona You Are Able To

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

The Senior Global Product Manager is responsible for leading the strategic direction, lifecycle management, and global market performance of assigned dental products and portfolios. This is a highly collaborative role and works cross-functionally with R&D, Regulatory, Clinical, Marketing, Commercial, and Regional teams to define product strategies, drive new product development initiatives, and optimize in-market product performance. As part of bringing new products and services to market, this role also leads global market assessments, identifies customer needs, and translates insights into actionable business plans to achieve growth, profitability, and competitive advantage.

Responsibilities

General Scope of Role – Manages an Assigned Product Portfolio and Market:

Market Insights

• Maintain deep understanding and knowledge of dental market, including staying abreast of key market and clinical trends for relevant segments
• Conduct voice-of-customer research to identify customer needs, market gaps, validate strategy, messaging, purchase intent and generate customer and market insights
• Transform customer insights into new market opportunities and/or product enhancements
• Stay current on new technologies such as automation and cloud platforms and understand how they can impact the dental industry and clinical workflows
  
  

New Product And Treatment Solution Launches

• Identify and prioritize new product concepts and treatment solutions for commercialization
• Create business plans, and marketing and communication strategies for the launch of new products/solutions
• Incorporate usability studies, research, and market analysis to enhance user satisfaction in product requirements
• Work in cross functional project teams to develop products in coordination with the respective counterparts (R&D, Operations, Clinical Affairs, Clinical Education, Regulatory, Quality, Compliance and Commercial Sales Teams)
• Partner with downstream counterparts to develop positioning, messaging, and value proposition of new products/solutions within dental workflow
• Develop and execute product training for commercial teams, dealers, and other key stakeholders
• Champion marketing strategies including positioning, advertising, packaging, pricing
  
  

Existing Product Range

• Manage lifecycle management of existing product range, market environment analysis, and market surveillance
• Develop and implement concepts to expand market share
• Implement promotional strategies in partnership with commercial teams and build tracking mechanisms to measure effectiveness
• Create and implement enhancements of products and services to improve user experience, satisfaction and revenue
• Manage SKU rationalization process, including discontinuations to minimize excess and obsolete (E&O) inventory
  
  

Competitor Activities

• Monitor competitor activities in the competitive environment as well as the development of response plans and leverage learnings to enhance portfolio
• Monitor and report on end-user responses after product launches and implement any necessary changes to enhance user experience
  
  

Strategy/Marketing Content

• Work alongside creative teams to develop content for print and digital channels to drive revenue and share growth; including social media, print journals, e-commerce sites, blogs, webinars, newsletters, etc.
• Interface with external agencies in advertising, marketing communications and PR
• Partner with Clinical Education and Clinical Affairs to establish external testing in support of products, course curriculum, webinar content, and clinical education events with the Dental Groups and commercial Clinical Education teams
• Develop English master versions for marketing collaterals (brochures, advertisement, presentations, videos, etc.)
  
  

Sales Integration

• Analyze sales performance for each product group and region
• Liaise with the Country Commercial Organization (CCO) to ensure strong execution of launches and ongoing product support activities in the market
• Create support and training documents for internal and external users
  
  

Key Relationships

• Serve as liaison for cross product procedures within Essential Dental, Implant and Prosthetic and Connected Technology Solutions teams
• Build and maintains strong relationships with all key departments and work closely with respective groups
• Foster strong relationships with partners and/or manufacturing suppliers
• Build strong relationships with commercial teams, speaking advocates, and key opinion leaders, input considered through all development activities.
  
  

Education

Who You Are - Qualitifcations

• Bachelor's Degree in Engineering, Marketing, Business or significant relevant work experience.
  
  

Years And Type Of Experience

• At least 8 years' experience leading technical product launches and discontinuations, preferably within PaaS/SaaS solutions in medical/dental industry
• Working understanding of financial documents and how this role can influence both (income statements, expense budgeting, financial decision-making methods)
• Strong understanding of executional aspects of marketing: advertising and promotion program management, product positioning, lifecycle management and/or pricing
• Proven ability to work effectively in a matrix environment and influence across the matrix with global, regional and country partners
• Working knowledge of manufacturing process, planning and logistics and how this role influences these areas
• Strong communication, influencing, negotiation and interpersonal skills including ability to work cross culturally
• Demonstrated ability to learn technical products quickly
• Proficient in Microsoft Excel, PowerPoint and Word
• Ability to travel international and domestic up to 25%
  
  

Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to [email protected]. Please be sure to include “Accommodation Request” in the subject.

For California Residents

We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes).

The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity).

For additional details and questions, contact us at [email protected]