Social Media Coordinator

SOCIAL MEDIA COORDINATOR

DITA is looking for a Social Media Coordinator who will be responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns for the brands DITA and DITA-Lancier. You will communicate daily about content creations, oversee campaign schedules that determine success or failure by pulling key performance indicators, and keep on the pulse of the ever-changing social media landscape. The goal of this role is to implement broader online marketing strategies through social media accounts–strengthening the overall brand presence online.

REQUIRED SKILLS AND EXPERIENCE:

• Experience in social media and marketing, ideally within a luxury or fashion environment
• A strong understanding of social media content and content adaptation
• Excellent copywriting and verbal communication skills
• Strong project management skills
• Attention to detail, process driven
• Familiarity with analytics for social media
• Capable user of InDesign, Photoshop
• Proficiency in Microsoft Office (Word, Excel, and Outlook)
• Strong interpersonal, communication, and team-based skills are essential
• Motivated self-starter who can work autonomously

RESPONSIBILITIES:

DITA & DITA-Lancier

• Liaison with marketing and design to conceive stories, develop strategies, production schedules, and deliver analytics for product launches & brand communication for all social media channels
• Oversee the management, scheduling and delivery of the content calendar across all social channels
• Forecast new social media trends through research of developing social media landscape
• Monitor content performance, create reports based on key social metrics, and present strategies to improve online brand presence.
• Strategize new social strategies that integrate trends while maintaining brand guidelines
• Community management: Across all social media channels - facilitating online conversations with customers and responding to queries. This includes reporting on online reviews and feedback from customers and fans.
• Work with the marketing team to define content for specific sales regions: Europe, USA, Japan, China, etc.
• Ensure compliance with law (e.g. copyright and data protection)
• Exceed KPI targets across all social media channels
• Represent the DITA and DITA-Lancier brands at all times in accordance with branding guidelines

INTERNAL MEDIA CHANNELS:

DITA & DITA-Lancier

• Instagram
• TikTok
• Facebook
• Pinterest
• Youtube / Vimeo
• Dita.com

ABOUT DITA:

DITA is the fastest growing independent eyewear company and one of the largest independent eyewear companies in the world. Founded in 1996, the brand has a cult-like following and is a must-have accessory for many celebrities, professional athletes, and fashion bloggers. The company has experienced explosive growth in recent years and is now sold by over 5,000 retail partners worldwide, which includes some of the world’s most exclusive optical shops, fashion boutiques and department stores. We also currently have ten flagship stores in some of the most desirable shopping destinations, and we currently have stores in over 70 countries. DITA is a global company with Headquarters in Aliso Viejo, Dublin, and Japan with satellite offices in Korea, Australia, Canada and the Middle East. DITA has also grown its portfolio to include Christian Roth, and our most recent lines DITA Lancier and DITA Epiluxury.

WHY WORK FOR DITA?

DITA is an innovative and fast-paced company with a unique, close-knit culture. We value and promote teamwork and cross-functional collaboration. Creativity is highly encouraged, and team members are given freedom to experiment within their roles. DITA offers competitive compensation and benefits. There are opportunities for rapid career advancement for talented and highly motivated individuals.