Marketing Associate

Tropolis

Full-Time | Hybrid — Ann Arbor, Michigan | Comp Range: $60,000 – $65,000

About Tropolis

Tropolis is building a best-in-class insurance agency platform from the ground up — combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We’re scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we’d love to meet you!

Position Overview

We’re looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks — someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You’ll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast-growing network of agencies nationwide.

Key Responsibilities

Market Research & Strategy Support

Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy
Support the development of go-to-market plans for agency partners — helping translate strategy into prioritized, execution-ready initiatives
Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team

Brand & Growth

Uphold the Tropolis brand standard across all partner touchpoints — reviewing creative output and flagging inconsistencies before they go out
Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines
Support the development of positioning and messaging for new markets or partner launches

Campaign & Channel Execution

Manage paid social and search campaigns (LinkedIn Ads, Google Ads) — from targeting and setup through optimization and reporting
Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities
Support performance reporting across channels; surface what’s working and bring forward recommendations

Operations & Tools

Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance
Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule
Support event planning and agency partner activations, including logistics and on-site coordination

Required

What We’re Looking For

2–4 years of experience in marketing, digital marketing, or a closely related field
Curiosity about markets, audiences, and what makes a message land — you want to understand the “why” behind campaigns
Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)
Experience managing paid social advertising (LinkedIn Ads or Google Ads)
Experience building and maintaining websites (WordPress, Webflow, or similar) — no direct coding experience required
A strong eye for design and brand consistency — able to review creative work, give clear direction, and spot off-brand output
Strong written communication skills with meticulous attention to copy quality and brand voice
Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment
A collaborative team player with a positive attitude and eagerness to grow

Nice to Have

Background in insurance, financial services, or a similarly regulated industry
Experience marketing to or within agency or franchise networks
Hands-on experience with no-code automation tools (Zapier or similar)
Photography or basic video editing experience

What We Offer

Competitive Benefits: Comprehensive health, dental, and vision coverage
Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis’s success with every team member
Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization
Work-Life Balance: Generous PTO policy and hybrid flexibility
Mission-Driven Culture: Be part of a team making a real impact on the future of insurance

Apply Now!

Tropolis is an Equal Opportunity Employer and celebrates diversity in all forms. We are committed to creating an inclusive environment for all employees.

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