Digital Engagement Lead

About PLEJ

The Partnership for Large Election Jurisdictions (PLEJ) is a national, nonpartisan community of support, best practices, and peer engagement among election offices serving the largest and most diverse populations in the U.S. PLEJ empowers election leaders to address operational challenges, communicate with clarity and transparency, and drive innovation. Through collaborative problem-solving and practical innovation, PLEJ helps build more resilient, efficient, and voter-focused election systems that improve the experience and confidence of millions of Americans. PLEJ is entering a critical phase of growth and impact—expanding its capacity, strengthening its institutional role, and positioning large jurisdictions as national leaders in election administration.

Position Summary

The Digital Engagement Lead (DEL) manages PLEJ’s digital presence, visual storytelling, email marketing, social media, website content, and digital production. Reporting to the Senior Director of Communications and Digital Engagement, this role helps ensure that PLEJ’s communications are visually compelling, accessible, timely, professional, and effective across digital channels.

This position serves as PLEJ’s in-house digital communications and creative production lead. The person in this role should be able to design high-quality visual materials, manage digital platforms, produce social media and email content, maintain website updates, support digital campaigns, and package complex information in ways that are clear and engaging.

The DEL works closely with the Communications and Member Engagement Teams to convert strategy, member insights, public education materials, reports, toolkits, and rapid-response resources into effective digital products.

This role is essential to strengthening PLEJ’s direct-to-audience communications, expanding the reach of member expertise, and making election administration content more understandable and accessible to members, partners, media, and public audiences.

Requirements

Core Responsibilities

The DEL sits at the intersection of design, digital platforms, audience engagement, and content production— ensuring that PLEJ’s communications are visually clear, accessible, and distributed effectively:

Digital Engagement and Channel Management

• Manage PLEJ’s digital communications channels (e.g. website, email marketing, social media, member portals).
• Develop and maintain digital content calendars in coordination with communications and program teams.
• Publish timely content across PLEJ’s digital platforms accurately, accessibly, consistently, and brand aligned.
• Support audience growth and engagement across email, web, social media, and emerging digital channels.
• Help identify opportunities to use digital platforms to elevate member expertise, share practical resources, and strengthen public understanding of election administration.

Graphic Design and Visual Storytelling

• Design high-quality graphics, infographics, reports, toolkits, templates, presentations, social media assets, event materials, and digital publications.
• Develop and maintain PLEJ’s brand guidelines and reusable templates for consistent, accessible, and professional design across reports, toolkits, presentations, social media, newsletters, events, and resources.
• Translate complex election administration topics into clear, visual, accessible content.
• Maintain and help evolve PLEJ’s visual identity, design standards, templates, and brand assets.
• Create visual products to support member engagement, public education, media, funder, and partners.
• Ensure all materials are polished, professional, accessible, and aligned with PLEJ’s nonpartisan voice.

Email Marketing and Audience Engagement

• Manage PLEJ’s email marketing platform, including Mailchimp or similar tools.
• Build, format, test, send, and analyze newsletters, announcements, invitations, updates, and other campaigns.
• Maintain email lists, audience segmentation, templates, and quality-control processes.
• Track open rates, click rates, audience growth, and engagement trends.
• Recommend improvements to email content, timing, segmentation, and design based on performance data.

Website and Digital Content Production

• Manage routine website updates, content publishing, landing pages, resource libraries, event pages, and digital content organization.
• Coordinate with staff/vendors on website functionality, accessibility, improvements, and maintenance.
• Ensure website content is current, user-friendly, accessible, and aligned with organizational priorities.
• Support the development of digital resource hubs, member-facing materials, and public-facing explainers.
• Help optimize content for search, usability, accessibility, and audience engagement.

Social Media and Multimedia Content

• Manage PLEJ’s social media presence and help develop platform-specific content strategies.
• Draft, design, schedule, and monitor social media posts across relevant platforms.
• Produce short-form visual content, including recaps, explainers, event highlights, and other digital assets.
• Monitor engagement and identify opportunities to improve reach, clarity, and audience connection.
• Coordinate with leadership to ensure social media content supports broader narrative, media, member, and organizational priorities.

Analytics, Performance, and Continuous Improvement

• Track and report digital performance across web, email, and social media.
• Develop regular dashboards or summaries that help understand reach, engagement, and audience behavior.
• Use analytics to recommend improvements to content, design, distribution, and audience strategy.
• Test formats, subject lines, graphics, posting times, and other variables to improve performance.
• Help ensure digital engagement efforts are measurable, strategic, and aligned with PLEJ’s mission/growth.

Cross-Functional Collaboration

• Work closely with communications, member engagement, program, resilience, and operations teams.
• Support digital and design needs for programming, briefings, reports, fundraising, and partner engagement.
• Coordinate with vendors, or contractors on digital, design, web, video, or production projects as assigned.
• Contribute to a culture of professionalism, accessibility, creativity, nonpartisanship, and service.

• Support broader organizational efforts and collaborate across teams to meet evolving priorities, including taking on additional responsibilities as needed that contribute to PLEJ’s mission and impact.

Qualifications

Candidate should demonstrate the following experience, skills, and leadership qualities:

Required

• 5+ years of experience in digital communications, graphic design, marketing, visual communications, social media, web content management, or related work.
• Strong graphic design skills and proven ability to create polished, professional, accessible visual materials.
• Experience developing and managing social media content for an organization, nonprofit, or similar entity.
• Experience managing email marketing platforms such as Mailchimp or similar tools.
• Experience managing website content and publishing digital materials.
• Strong writing, editing, proofreading, and content production skills.
• Ability to manage multiple deadlines and produce high-quality work in a fast-paced environment.
• Strong attention to detail and commitment to accuracy, accessibility, brand consistency, and user experience.

Preferred

• Experience with Canva, Adobe Creative Suite, Apple Creative Studio, Figma, WordPress, Loomly, Google Analytics, Mailchimp, or similar tools.
• Experience producing reports, toolkits, infographics, presentations, short videos, or multimedia explainers.
• Familiarity with accessibility standards and plain-language digital content practices.
• Experience using analytics to improve digital engagement and audience growth.
• Experience supporting digital communications for events, public education efforts, or member organizations.
• Experience in elections, public administration, civic engagement, nonprofit, or public interest comms.

Key Competencies

• Strong visual judgment and ability to make complex information clear, engaging, and accessible.
• Ability to manage digital channels with accuracy, timeliness, and consistency.
• Strong design, formatting, production, and quality-control skills.
• Ability to collaborate with writers, subject matter experts, election practitioners, and senior leaders.
• Comfort translating communications strategy into digital products and distribution plans.
• Strong understanding of audience engagement, digital analytics, and platform-specific content.
• Ability to operate in nonpartisan environments, maintaining neutrality, professionalism, and credibility.
• Commitment to accessibility, nonpartisanship, service, and strengthening public understanding of election administration.

Key Outcomes (First 1-2 Years)

• Stronger Digital Presence: PLEJ’s website, email, and social media channels are more consistent, accessible, timely, and aligned with organizational priorities.
• Improved Visual Storytelling: PLEJ has a stronger library of graphics, templates, reports, explainers, presentations, and digital assets that help make election administration easier to understand.
• More Effective Email Engagement: PLEJ’s Mailchimp or email marketing system is well-managed, segmented, measurable, and used effectively for member, partner, and public communications.
• Better Content Production Capacity: PLEJ can more quickly produce polished digital materials for reports, toolkits, convenings, workgroups, rapid response, public education, and partner engagement.
• Expanded Audience Insight: PLEJ has stronger analytics and reporting across email, web, and social media, helping the communications team make better decisions about content and distribution.
• Greater Brand Consistency: PLEJ’s communications products have a more cohesive visual identity, improving recognition, professionalism, and trust across audiences.

Benefits

Compensation & Location

• Salary range: $91,983.00 – $109,906.00 , commensurate with experience.
• Location: Flexible, with regular travel for staff meetings, member convenings, and national engagement (up to 30%).
• PLEJ is a fully remote team. This role must be located and performed within the United States and be online and available between the hours of 9a and 5p ET, regardless of where candidate lives.
• Candidates must be legally authorized to work in the United States at the time of hire.
• Benefits: PLEJ offers a generous benefits package including:
• Fully covered medical, dental, vision, short-term and long-term disability, and term life insurance premiums for the employee (employee’s family may be added at employee’s expense)
• Unlimited PTO
• 14 observed holidays and generous holiday schedule
• 401(k) retirement plan

The Partnership for Large Election Jurisdictions (PLEJ) is a 501(c)(3) nonpartisan, nonprofit organization committed to providing a community of support to election jurisdictions nationwide.

PLEJ is an equal opportunity employer. Employees and job applicants are protected from discrimination based on race, color, religion, sex, parental status, national origin, age, disability, genetic information, political affiliation, military service, or other non-merit-based factors. These protections apply to all employment decisions, including recruitment, hiring, performance evaluations, promotions, training, and career development. Additionally, PLEJ provides employees and applicants reasonable accommodations for disabilities; for pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

This job description is intended to outline the general scope and responsibilities of the position and may be subject to updates based on organizational needs. It does not constitute a contract of employment.