Director of Member Engagement

Nature of the Position

Direct and administer the association’s marketing and member engagement efforts. Achieve membership growth and retention by identifying, recruiting and retaining quality construction businesses for membership in the association. Directs the organization's marketing and social media strategy, ensuring brand consistency and strong member engagement. Oversees execution of high-profile strategic campaigns that drive participation and visibility. Leads strategic vision and implementation of the organization’s marketing programs.

Essential Duties and Responsibilities

Develop marketing strategies to achieve desired membership goals, achieve growth, and retain current members.

Establish and maintain industry contacts that lead to increased membership and engagement.. Develop and deliver content and presentations articulating association benefits and opportunities.

Meet with current members regularly to maintain positive relations and communication of member interests. Keep association staff and board members apprised of member needs and interests. Develop and maintain a member retention plan. Work closely with membership committee to develop and implement plans to encourage and achieve member renewals. Develop and maintain a strong working relationship with other chapter staff and work collaboratively with coworkers to help advance the success of the chapter.

Improve effectiveness of all chapter communications, including mail, email, social media, website, etc. in effort to better communicate with all members, prospects and key industry contacts. Evaluate and monitor promotional strategies to meet competitive conditions within association markets. Establish and maintain a consistent association image throughout services, programs, promotional materials, and events. Help in development and creation of event invitations and flyers.

Develop effective marketing strategies, including weekly and monthly marketing plans, to ensure consistent and accurate communication with members and key industry contacts.

Qualifications and Requirements

To perform this job successfully, an individual must be able to perform each essential duty and responsibility set forth above satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Preferred bachelor's degree from four-year college or university. Preferred three to five years related experience and/or training; or equivalent combination of education and experience. Candidate must be a self starter and have a proven ability to achieve set goals and drive growth. Candidate must have proficient skills in technology – including but not limited to computers, social media, websites, and electronic communications. Proficient in marketing platforms (HubSpot, Constant Contact, etc.).

Must possess excellent time management skills and be willing to work with others.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, and governmental regulations. Ability to write reports and business correspondence. Must be able to effectively present information and respond to questions. Must possess excellent interpersonal and communication skills.

Work Environment/Travel

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The noise level in the work environment is usually quiet. The employee is expected to spend roughly 25% of their time traveling in state to meet with members and prospective members. Occasional out of state travel may be required for National ABC meetings.

Employee will be required to attend meetings both before and after regular work hours and some chapter sponsored programs will take place in the evening.

Physical Demand

The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Associated Builders & Contractors of Mississippi is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment-including prohibition of discrimination of any characteristics protected by state and/or federal law.

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