Marketing Manager

The Marketing Manager will support the development and execution of strategic marketing initiatives to drive company growth, product commercialization, and brand positioning within the biotech/medical device marketplace. This role is responsible for executing marketing programs across product marketing, digital campaigns, and demand generation while collaborating cross-functionally with Sales, R&D, Clinical, Regulatory, and leadership teams.

Essential Duties And Responsibilities

Strategic Marketing Leadership

• Develop and execute integrated marketing strategies aligned with business objectives
• Build annual marketing plans, budgets, and KPIs
• Identify market opportunities and competitive positioning strategies
• Drive brand awareness and corporate positioning

Product & Commercial Marketing

• Lead go-to-market and commercialization strategies
• Develop product positioning and messaging
• Support product launches and lifecycle marketing
• Translate scientific and technical data into customer-facing value propositions

Digital & Demand Generation

• Website optimization
• SEO/SEM
• Email campaigns
• Social media
• Marketing automation
• Drive lead generation and pipeline growth initiatives
• Monitor campaign performance and ROI

Market Intelligence

• Competitive analysis
• Market research
• Customer insights
• Industry trend monitoring
• Provide commercial intelligence to executive leadership

Cross-Functional Collaboration

• Sales
• Clinical
• Regulatory
• Medical Affairs
• Product Development
• Ensure marketing materials meet regulatory and compliance requirements

Team Leadership

• Build and lead internal marketing team and external agencies
• Mentor and develop marketing talent
• Manage vendors and agency relationships

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field required
• MBA preferred

Experience

• 4 – 7+ years of progressive marketing experience
• 3 – 5+ years in biotech, medical device, diagnostics, or life sciences preferred
• Experience with commercialization and product launches strongly preferred
• Experience managing marketing budgets and teams

Knowledge, Skills & Abilities

• Strategic marketing planning
• Product marketing and positioning
• Scientific/technical communication
• Digital marketing and analytics
• CRM and marketing automation platforms
• Strong executive communication and presentation skills
• Ability to work in fast-paced, growth-oriented environments

Preferred Experience (Biotech-Specific)

• Biotech, diagnostics, molecular testing, or medical device experience
• Experience marketing regulated products
• Knowledge of FDA and promotional compliance considerations
• B2B healthcare and physician/lab marketing experience