Marketing and Social Media Leader

Key Responsibilities

Content Creation & Social Media

• Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
• Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
• Maintain a consistent brand voice that is empowering, inclusive, and fun.
• Develop monthly content calendars aligned with marketing goals and promotions.
• Stay on top of social media trends, audio, and platform updates.

Community Growth & Engagement

• Respond to comments, messages, and community interactions.
• Foster a welcoming online environment that reflects DivaDance values.
• Build relationships with members, ambassadors, and local influencers.
• Encourage user-generated content and testimonials.

Marketing & Promotions

• Promote classes, events, workshops, and special offers.
• Execute local marketing campaigns to drive leads and memberships.
• Coordinate partnerships, collaborations, and community events.
• Support grassroots marketing initiatives including pop-ups, tabling events, and networking opportunities.