Google & Meta Advertising Manager

TalentPop

We're Hiring: Google & Meta Advertising Manager (On-Site | Buena Park, CA)

Employment Type: Full-Time

Location: 6645 Caballero Blvd, Buena Park, CA 90620

Schedule: On-Site, Monday – Friday, 9 AM – 6 PM PST

Compensation: $100,000 – $130,000 + Annual Bonus Eligible

About The Role

We are looking for a Google & Meta Advertising Manager to lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow digital presence and revenue.

What You'll Do

  • Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta platforms
  • Own end-to-end management of Google and Meta ad accounts including campaign setup, monitoring, and optimization
  • Analyze campaign performance metrics and generate actionable insights to improve ROI
  • Manage digital advertising budgets to achieve growth and profitability targets
  • Implement and iterate on A/B tests for creative and audience targeting
  • Conduct keyword research and manage bidding strategies for search campaigns
  • Manage tracking pixels, conversion events, and attribution models for accurate reporting
  • Monitor evolving digital marketing trends and competitor activity to inform strategy
  • Collaborate with creative and e-commerce teams to align ad messaging and landing pages with brand standards
  • Coordinate with internal and external partners to align advertising efforts with broader marketing objectives
  • Ensure all ads comply with platform policies and brand guidelines
  • Identify opportunities for scaling spend while maintaining or improving ROI
  • Prepare and present regular performance reports and growth recommendations to leadership
  • Recommend new tools, platforms, or practices to improve digital advertising effectiveness

Required Experience & Skills

  • 3+ years of hands-on experience managing paid advertising on Google Ads and Meta platforms
  • Proven track record of scaling e-commerce ad accounts profitably
  • Advanced proficiency in campaign setup, optimization, and analytics for both Google and Meta
  • Strong analytical skills with the ability to interpret data and generate actionable insights
  • Experience with A/B testing in digital advertising
  • Knowledge of tracking, attribution, and pixel management
  • Ability to manage budgets and maximize ROI across multiple campaigns
  • Strong project management and communication skills
  • Up-to-date knowledge of digital advertising trends, tools, and best practices
  • Bachelor's degree in Marketing, Business, or a related field

Preferred Experience & Skills

  • Experience in consumer wellness, CPG, or similar industries
  • Familiarity with additional digital advertising channels such as TikTok or Pinterest
  • Experience working with Shopify, Amazon, or other e-commerce platforms
  • Proficiency with ad creative tools or working closely with design teams
  • Google Ads or Meta Blueprint certifications

Current Tech Stack

Google Suite, Meta Suite, BI Tools, and e-commerce platforms

What We Offer

  • Salary range: $100,000 – $130,000 + annual bonus eligible
  • 401(k)
  • Health, dental, and vision insurance
  • Life insurance
  • Employee assistance program
  • Paid time off
  • Referral program

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