Marketing Insights Analyst

Job Summary

As a Marketing Insights Analyst, you’ll drive the delivery of actionable market and performance insights that inform marketing strategy and growth decisions at Midco. This role focuses on evaluating competitive dynamics, offers, and campaign performance by leveraging complex data sets, dashboards, and industry resources, helping articulate the “why” behind results. You’ll collaborate closely with Marketing, Sales, Product, Finance, and other key teams to enable more informed, data‑driven decision‑making.

This is a hybrid position working a minimum of 1 day per week from our Sioux Falls or Edina office with the option to work-from-home the remaining days.

Responsibilities

• Translate data into clear, compelling narratives that uncover the “why” behind performance and define the “so what” to drive action and strategic decisions.
• Package insights into clear, actionable formats tailored to diverse audiences (marketing, sales leadership, executive teams).
• Partner closely with Marketing, Sales, Product, Finance, and external stakeholders to answer business questions with clear analysis and recommendations.
• Demonstrate strong presentation and communication skills, effectively conveying insights and recommendations to both technical and non-technical audiences.
• Act as an analytics resource that connects teams to the right data and tools, strengthens collaboration, and drives shared understanding of performance drivers.
• Apply strong business acumen to analyze performance, identify root causes, and implement effective, forward-looking solutions.
• Set clear expectations, remove obstacles, and promote accountability, high standards, and practical, creative solutions.
• Demonstrate integrity, professionalism, ethical judgment, and accountability in all responsibilities.
• mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
• Maintain reliable and predictable attendance as required by the position.
• Perform other duties as assigned.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

Required Qualifications

• Bachelor’s degree (US or foreign equivalent) in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required. Master's degree in the above-mentioned fields also acceptable.
• Minimum of 3 years analytics or related relevant experience.
• SQL proficient
• Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Preferred Qualifications

• Possess a working knowledge and understanding of project management tools such as ServiceNow; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.

The hiring range for this position is $60,000-$75,000. The actual base salary offered will be determined based on multiple factors including internal equity, location, and the individual’s job-related knowledge, skills and experience. In addition to the base salary, this position is eligible for an annual bonus based on company and/or individual performance.

Work Environment

• The noise level in the work environment is moderate.
• May be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
• Heavy keyboard/mouse usage required with repetitive movements.

Physical Demands

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
• Frequent use of hands and fingers for typing, writing, and operating standard office equipment (keyboard, mouse, phone, etc.).
• Ability to read detailed information on screens, dashboards, and printed materials; may require prolonged screen time.

Mental Demands

• Analyze and synthesize complex information from multiple sources (e.g., market intelligence, competitive data, performance dashboards) to produce actionable insights and recommendations.
• Exercise critical thinking and sound judgment to interpret trends, identify root causes, and connect findings to business impact and strategy.
• Attention to detail while working with large data sets, dashboards, and reporting outputs to ensure accuracy, data integrity, and quality.