Social Media and Campaigns Specialist

Job Title: Social Media and Campaigns Specialist

Location: Albany State Rec. Location

Regular/Temporary: Regular

Full/Part Time: Full-Time

Albany State University is a fully accredited senior unit of the University System of Georgia. Employees receive benefits provided by the University System of Georgia, including, but not limited to, medical and major medical insurance, group life insurance, participation in the Georgia Teachers' Retirement System, Optional Retirement Plan (Faculty and exempt employees only), Social Security and Tuition Assistance Program after six months of employment.

Job Summary

The Social and Campaigns Specialist is responsible for developing, executing, and evaluating strategic social media initiatives and integrated marketing campaigns that enhance Albany State University¿s brand visibility, engagement, and recruitment efforts. This role leads the planning and coordination of multi-channel campaigns, manages the university¿s social media presence, and collaborates with campus stakeholders to deliver compelling, audience-focused messaging that supports institutional priorities .

Responsibilities

• Develop and implement comprehensive social media strategies aligned with university goals, including recruitment, retention, and brand awareness.
• Plan, execute, and manage integrated marketing campaigns across digital platforms, including social media, web, email, and paid advertising.
• Create and curate engaging content (copy, graphics, video, and multimedia) tailored to various audiences and platforms.
• Manage and maintain official university social media accounts, including content scheduling, posting, monitoring, and responding to engagement.
• Monitor social media trends, audience insights, and campaign performance metrics; analyze data and provide actionable recommendations.
• Coordinate campaign calendars and ensure alignment with institutional events, academic cycles, and key initiatives.
• Collaborate with internal stakeholders (academic departments, enrollment management, athletics, student affairs, etc.) to support campaign objectives.
• Ensure brand consistency, messaging alignment, and adherence to Albany State University guidelines across all campaigns.
• Manage paid social media campaigns and digital advertising efforts, including budgeting and performance tracking.
• Assist with crisis communication and reputation management on social media platforms as needed.
• Provide guidance and best practices to campus partners managing departmental social media accounts.
• Perform other duties as assigned in support of the Office of Marketing and Communications.

Required Qualifications

• Bachelor¿s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a closely related field.
• Three (3) to five (5) years of professional experience in social media management, marketing campaign development, or integrated communications.
• Strong strategic thinking and campaign planning skills.
• Excellent written, editing, and storytelling abilities tailored for digital audiences.
• Creative mindset with the ability to develop innovative and engaging campaigns.
• Strong analytical skills with the ability to interpret data and optimize performance.
• Exceptional organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to collaborate effectively with diverse stakeholders across campus.
• Strong attention to detail and commitment to brand integrity.
• Ability to work in a fast-paced environment and adapt to evolving priorities.

Preferred Qualifications

• Experience working in higher education, public relations, or a large organizational environment.

Proposed Salary

• Salary commensurate with education and experience.

Knowledge, Skills, & Abilities

• Demonstrated experience managing multi-channel marketing campaigns and social media strategy.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, or similar platforms).
• Experience with digital advertising platforms (e.g., Meta Ads Manager, Google Ads).
• Familiarity with content management systems (CMS) and email marketing platforms.
• Working knowledge of graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, or similar).
• Understanding of SEO, digital accessibility standards, and current digital marketing trends.

Contact Information

For more information or questions about a job posting, please contact the Office of Human Resources at (229) 500-2026, or by email at ***email_hidden***. For technical support, please call the USG Service Desk at (877) 251-2644, or by email at [email protected].

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Excellence

We achieve outcomes of the highest quality, hold ourselves accountable to the highest standard and are committed to continuous improvement in University programs and services.

Respect

We are directed by tenets of ethics, treating other with courteous regard, and being civil in our interactions.

Community

We strive to build community and value a good mindset.

Teamwork

We seek partnerships within the University and community. We practice a supportive spirit that results in the implementation of plans, actions and shared results.

Learning

We cultivate a practice of global pedagogies in a learning environment.

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Albany State University.

Certain positions may also require the selected candidate to submit to or have:

• a credit check completed for "Positions of Trust" and/or approved departmental purchase card usage
• a motor vehicle report for positions that require driving an Albany State University vehicle
• a successful pre-employment drug test

Equal Employment Opportunity

Albany State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, working, and studying. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the ASU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the ASU community.

For questions or more detailed information regarding this policy please contact the Albany State University Office of Human Resources at (229) 500-2026. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at 229-500-3442.