Community and Social Marketing Manager

WYN republic Community & Social Marketing Manager Job Description

Carlsbad, CA On-Site | Full-Time | $70-$90k

Before applying, please note: We are specifically seeking someone who is already active in the endurance sports community. Competitive or highly engaged participation in running, triathlon, cycling or HYROX is strongly preferred.

Why WYN?

WYN republic is a family-owned boutique endurance apparel brand that began in California in 2017. Founded by former professional triathletes and Ironman Champions, Luke and Beth McKenzie, we’re on a mission to combine technical product innovation with clean, stylistic, fashion-forward excellence.

People who work at WYN believe that the endurance experience transforms lives and movement takes life to its fullest expression. We are passionate about creating experience-driven apparel that puts the athlete first. We want athletes to think about their journey or their finish line without having to stress about what to wear. Athletes trust that we make the fastest and most comfortable apparel on the market. We want to tell the stories of athletes, with our gear as the facilitator. We value equality, creativity, holistic wellness, and the unique circumstances that make each member of our team unique.

The Role

The Community & Social Marketing Manager will own WYN republic's organic social media presence, athlete storytelling, ambassador activation, and community engagement initiatives.

This role is approximately:

• 75% Social Media & Content Marketing
• 15% Events & Expos
• 10% Ambassador & Community Management

This is not primarily an event planning role.

The majority of your time will be spent building content calendars, planning campaigns, creating content, working with athletes and ambassadors, managing Instagram, and growing WYN's brand presence across the endurance community.

We're looking for someone who has a strong eye for aesthetics, understands premium athletic brands, and can create content that feels authentic to the triathlon, running, cycling, and HYROX communities.

Key Roles and Responsibilities

Organic Social Media Management

• Own organic social strategy and execution on Instagram
• events, athlete stories, ambassador content, UGC, product education, product launches, sales, and community storytelling
• Capture and post content in real time at events
• Manage day-to-day engagement: comments, DMs, and community conversations
• Monitor social performance (engagement, growth, website traffic) and refine strategy consistently
• Maintain WYN’s brand voice: premium, performance-driven, and inspiring

Expo and Event Management

• Own WYN’s presence at global endurance expos and events - approximately 5-8 expos per year.
• Research and evaluate high-value event opportunities (triathlon, cycling, running, HYROX)
• Secure expo booths and placements (applications, negotiations, payments, deadlines, contracts)
• booth logistics, staffing plans, shipping, setup/teardown
• event schedules and onsite execution
• Travel to events (U.S and European) and serve as the onsite lead—driving brand experience, sales, and customer engagement
• Track event performance and produce post-event recaps (sales, learnings, improvements, next steps)
• Develop and refine event SOPs and playbooks to improve consistency and profitability
• location/weather, expected audience, best sellers, new launches, and inventory availability
• Coordinate with operations/fulfillment to ensure accurate product allocations
• Ensure booth merchandising is premium, clean, and conversion-focused
• Lead onsite selling strategy: educate customers, drive conversions, and elevate brand reputation
• Strategize and execute on-site experiential marketing for customers

WYNR Ambassador Team Management

• Lead and grow the WYNR ambassador team globally
• Recruit, onboard, and activate ambassadors
• Manage the WYNR app
• Respond to discussions and questions
• Create content prompts
• Manage WYNR challenges and engagement activations
• content prompts, engagement cadence, event support, and community activations
• Organize ambassador-led moments at events (meetups, shakeouts, community gatherings)
• Build an incentive/recognition system to keep ambassadors motivated and aligned
• Track ambassador performance (content output, engagement, referrals, event participation)

What You’ll Need

• Active participation in triathlon, running, cycling or HYROX
• 2+ years experience in organic social media, content marketing, community marketing, influencer marketing, or brand marketing (sports, lifestyle, wellness, or DTC brands strongly preferred)
• Strong understanding of Instagram, reels, content planning, and social storytelling
• Experience creating content calendars and managing organic social presence for a brand
• Proven ability to run events/expos: logistics, booth management, and onsite leadership
• Strong communication and relationship-building skills (customers, ambassadors, athletes, partners)
• Highly organized and detail-oriented—comfortable managing calendars, deadlines, and travel schedules
• Willingness to travel and work weekends (race weekends are core to the role)
• Comfortable capturing content using a phone camera and editing with basic tools (Canva, etc.)

Strongly Preferred

• Triathlon or running industry experience
• Experience working for an endurance, outdoor, athletic, or lifestyle brand
• Experience managing ambassadors, athletes, or influencers
• Experience working race expos or endurance events
• Familiarity with Shopify and DTC e-commerce brands

WYN Perks

• Health and fitness culture with positive energy vibes
• Discounts on WYN Merch
• Bonus: Performance-based bonus opportunity (events + community outcomes)
• All travel covered + per diem
• Product allowance + team gear
• Medical, Dental, and Vision Benefits (50% employer paid)
• WFH one day a week
• Paid Time Off

Start date: ASAP, but also flexible

TO APPLY: Please send your resume and a brief note outlining your involvement in triathlon, running, cycling, or HYROX, along with any relevant social media or content marketing experience to:

Katie (Head of Global Growth and U.S. Operations)

***email_hidden***