Guardian Adobe Marketing Reporting Analyst/PM

Good day,

Role Name: Guardian_Adobe_Marketing Reporting Analyst/PM

Location: Bethlehem, PA (Onsite)

Start date: 2026-07-01

Background check MANDATORY

"Role Overview

The Marketing Reporting Analyst / PM is the primary business‐facing analytics lead responsible for translating Client’s marketing objectives into actionable, trusted insights delivered through Adobe Customer Journey Analytics. This role sits at the intersection of marketing strategy, analytics delivery, and program execution, ensuring reporting solutions are aligned to business priorities and delivered with discipline.

This role owns the definition, prioritization, and delivery of marketing KPIs, dashboards, and reporting frameworks that enable leadership to understand performance across campaigns, channels, and customer journeys. Acting as a bridge between marketing stakeholders and technical teams, the Analyst/PM ensures that reporting requirements are clearly articulated, validated, and implemented correctly within CJA—while maintaining traceability back to source data and business intent.

In addition to analytics ownership, this role provides lightweight project and delivery management, coordinating backlog priorities, facilitating working sessions, managing dependencies, and guiding dashboards from concept to production. The role plays a key part in stakeholder adoption by driving validation workshops, UAT cycles, and enablement activities so that insights are not only delivered but actively used.

The Marketing Reporting Analyst / PM also contributes to marketing performance storytelling, helping translate complex analytics into clear narratives for executives—supporting ROI analysis, attribution views, and decision‐making across Client’s marketing organization. This role is ideal for someone who combines analytical rigor with effective communication and organizational skills, and who thrives in a consultative, fast‐moving analytics environment.

Key Responsibilities

Own marketing reporting requirements, KPIs, and dashboard definitions

Translate business use cases into CJA metrics, dimensions, and datasets

Partner with the CJA Tech Lead to ensure data models meet reporting needs

Lead dashboard planning, prioritization, and iterative delivery

Manage reporting backlog, milestones, and dependencies

Conduct stakeholder working sessions for KPI validation and sign‐off

Perform data validation, trend analysis, and insight generation

Coordinate UAT, feedback loops, and production rollouts

Develop documentation, enablement materials, and dashboard guides

Provide leadership‐ready storytelling for marketing performance and ROI

Required Experience

5 to 8+ years of experience in marketing analytics, reporting, or analytics program roles

2 to 4+ years’ experience working with Adobe Analytics, CJA, or similar enterprise platforms

Proven experience managing stakeholders and analytics delivery in agile or hybrid models

Experience supporting executive and leadership reporting

Primary (Need‐to‐Have) Skills & Technologies

Marketing analytics & performance measurement

Adobe Customer Journey Analytics (CJA) (reporting & dashboards)

KPI framework development and validation

Dashboard design and storytelling for executives

Strong SQL or analytical validation skills

Agile delivery, backlog management, and dependency tracking

Stakeholder facilitation and requirement translation

Data QA and metric reconciliation

Secondary (Nice‐to‐Have) Skills & Technologies

GA4 or Google Analytics background

Cross‐channel attribution and funnel analysis

Adobe Workfront, AEM, or campaign planning tools

Power BI / Tableau exposure (for comparison or transition contexts)

Jira, Confluence, or similar delivery tooling

Experience working with regulated data or compliance‐driven environments

Prior insurance or financial services industry experience

Success Profile

This role is best suited for an analytics‐savvy storyteller and delivery manager who can ensure marketing leaders trust the numbers—and understand what actions to take next."

Thanks & Regards,

Ganesh B

Sr. US IT Recruiter

Phone: +1 4705321168

***email_hidden***

12000 Findley Road, Suite 350, Johns Creek, GA 30097