Digital Marketing & Fan Growth Coordinator

117 Entertainment | Nashville, TN | Full-Time | Hybrid

Salary: $40,000–$45,000, depending on experience

About 117 Entertainment

117 Entertainment is a Nashville-based entertainment company specializing in publicity, marketing, artist development, management, and brand-building campaigns for musicians, events, and entertainment brands. Our roster spans Hall of Fame icons, established hitmakers, award-winning brands, and emerging artists, with a hands-on approach that treats every artist as a long-term brand.

We are looking for a Digital Marketing & Fan Growth Coordinator to support digital strategy, content execution, fan engagement, and campaign management across our growing roster of artists and entertainment clients.

This is a hands-on role for someone who is highly organized, creative, digitally fluent, and excited to help artists grow their audiences. The ideal candidate understands social media, music marketing, short-form content, email marketing, paid media basics, and the importance of building real fan communities.

Position Overview

The Digital Marketing & Fan Growth Coordinator will support and help execute digital marketing campaigns for assigned 117 Entertainment clients and projects. This person will work closely with the 117 team, artists, managers, labels, distributors, creative partners, and outside vendors to help bring digital campaigns to life around music releases, tours, announcements, events, press moments, and catalog opportunities.

This role is ideal for someone with strong digital instincts who can balance creative thinking with day-to-day execution. The right candidate should be comfortable helping manage social calendars, drafting copy, organizing assets, building emails, updating links, monitoring paid campaigns, pulling reports, and contributing fresh ideas to client strategy.

Key Responsibilities

Digital Campaign Support

• Support the planning and execution of digital marketing campaigns for artists, music releases, tours, videos, announcements, events, and special projects.
• Help build rollout plans, content calendars, campaign timelines, and digital checklists for assigned clients.
• Assist in creating campaigns that support fan engagement, streaming, ticket sales, pre-saves, email/SMS signups, merch sales, and overall audience growth.
• Work with the publicity team to amplify press wins across social media, email, web, ads, and artist channels.
• Help identify creative ways to turn artist moments into engaging digital content.

Social Media & Content

• Support social media strategy and execution across Instagram, TikTok, Facebook, YouTube, X, Threads, and other relevant platforms.
• Help ideate short-form content concepts for artists, releases, tours, and announcements.
• Draft social copy that feels authentic to each artist’s voice.
• Coordinate with artists, managers, and creative teams to gather, organize, and deploy content.
• Assist with content calendars for select clients and 117-owned channels.
• Edit or create simple social assets when needed using tools like Canva, CapCut, Adobe Express, or similar platforms.
• Monitor social trends, platform updates, sounds, fan behavior, and content opportunities.
• Help maintain consistency across artist channels, link-in-bio tools, and digital platforms.

Paid Media & Fan Growth

• Assist with planning, launching, monitoring, and reporting on paid digital campaigns across Meta, TikTok, YouTube/Google, and other platforms as needed.
• Support campaign goals, including awareness, streaming, pre-saves, video views, ticket sales, email acquisition, and fan engagement.
• Help manage landing page and smart-link tools such as Feature.fm or similar platforms.
• Assist with tracking links, UTMs, pixels, conversion events, and campaign reporting structures.
• Draft ad copy and coordinate creative asset needs for paid campaigns.
• Monitor campaign performance and help identify optimization opportunities.

Email, SMS, Websites & CRM

• Build and schedule email marketing campaigns for artists, releases, announcements, tours, and fan updates.
• Help grow and organize artist fan databases.
• Support SMS campaigns where applicable.
• Update or coordinate updates to artist websites, landing pages, tour pages, release pages, and link-in-bio tools.
• Ensure release links, pre-save links, tour links, ticket links, press links, and campaign landing pages are accurate and live on schedule.

Streaming, Release & Artist Development Support

• Support digital rollouts for singles, albums, videos, tour announcements, and catalog moments.
• Help manage release-day and release-week digital updates, including social graphics, link updates, website updates, and fan communications.
• Assist with DSP-facing and fan-facing campaign materials as needed.
• Help identify artist development opportunities through content, fan engagement, creator strategy, social trends, and audience data.

Reporting & Analytics

• Pull social, streaming, email, web, and paid media metrics for assigned campaigns.
• Help create clear campaign recaps with performance insights, takeaways, and next-step recommendations.
• Track social growth, engagement, streaming impact, ad performance, email/SMS metrics, web traffic, and fan acquisition.
• Translate data into simple, useful updates for internal teams, artists, and managers.
• Maintain benchmarks and campaign learnings to help improve future rollouts.

Client & Team Communication

• Serve as a day-to-day digital support point for artists, managers, and internal team members.
• Communicate clearly, professionally, and proactively with the 117 team and external partners.
• Participate in client meetings, artist strategy calls, and campaign planning sessions when needed.
• Help educate clients on digital best practices, platform updates, and fan engagement opportunities.
• Stay organized while balancing multiple clients, deadlines, and campaigns at once.

Qualifications

• 1–3 years of experience in digital marketing, social media, music marketing, entertainment marketing, artist development, or a related field.
• Music industry experience preferred; experience with country, Americana, rock, legacy/catalog, or independent artists is a plus.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, email marketing, and fan behavior.
• Familiarity with social content planning, digital rollouts, and campaign timelines.
• Basic working knowledge of Meta Ads Manager, TikTok Ads, YouTube/Google Ads, and GA4 experience is a plus.
• Familiarity with landing page, pre-save, and smart-link platforms such as Feature.fm, Linkfire, ToneDen or similar tools is a plus.
• Strong writing skills, especially social copy, ad copy, email copy, and artist-facing campaign language.
• Basic content creation or editing ability using Canva, CapCut, Adobe Creative Suite, or similar tools.
• Highly organized with strong attention to detail.
• Comfortable communicating with artists, managers, vendors, and internal team members.
• Ability to work in a small, fast-moving company where everyone wears multiple hats.
• Passion for music, artist storytelling, and building real fan communities.

Nice to Have

• Experience with email platforms such as Mailchimp, Klaviyo, Laylo, Community, Hive, FanBridge, or similar.
• Experience with Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Sodatone, or other music/data tools.
• Experience supporting campaigns around ticket sales, merch, vinyl, D2C products, or VIP experiences.
• Familiarity with creator marketing, influencer outreach, or UGC-style content.
• Basic graphic design, video editing, or content capture skills.
• Interest in publicity, media relations, and entertainment brand campaigns.

Who Will Thrive In This Role

You are probably a great fit if you:

• Are chronically online, but know how to turn trends into useful ideas.
• Can write copy that sounds human, not corporate.
• Understand that every artist needs a different voice.
• Are comfortable moving between creative ideas and executional details.
• Can manage deadlines without constant reminders.
• Know how to make limited budgets work harder.
• Care about results, but also care about artist authenticity.
• Enjoy working in a small team where your work has a direct impact.

What Success Looks Like

In the first 90 days, this person should be able to:

• Help maintain digital calendars and campaign timelines for assigned clients.
• Support release rollouts, tour announcements, and artist campaigns with increasing independence.
• Improve consistency and organization across client social, email, and landing page activity.
• Assist with basic paid campaign setup, monitoring, and reporting.
• Provide useful reporting that helps the team understand what worked, what did not, and what to do next.
• Bring fresh, practical digital ideas to the 117 team and client roster.

Growth Opportunity

This role is designed for someone who wants to grow. The right candidate will have the opportunity to take on more strategic ownership over time and grow toward a Digital Marketing Manager role based on performance, leadership, client communication, and campaign results.

Compensation

Salary range: $40,000–$45,000, depending on experience.

How to Apply

Please send a resume, a brief note about your music/digital marketing experience, and 2–3 examples of campaigns, social content, ad work, artist projects, or digital strategy you have contributed to.

Apply to: Zach Farnum, ***email_hidden***

Equal Opportunity

• 117 Entertainment is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.