Director of Digital Media & Social

This position leads Fort Lauderdale United’s digital presence, audience growth, and performance marketing across all owned and paid channels. You will oversee social media, website, SEO/SEM, email, CRM, and paid media, with a mandate to grow the club's fan base, drive ticket and youth program revenue, and build the most compelling digital sports brand in South Florida.

Responsibilities

• Own the club's overall digital strategy, channel mix, and audience growth targets
• Oversee the marketing attribution infrastructure: GA4, UTM standardization, Looker Studio reporting
• Drive paid media strategy across Meta, TikTok, YouTube, Google, and programmatic channels
• Ensure Pipedrive CRM and Salesmsg SMS integration support ticket sales and youth enrollment funnels
• Report monthly on digital KPIs: reach, engagement, CAC, email open rates, paid ROAS
• Champion bilingual (English/Spanish) digital content as a strategic advantage in the South Florida market

Qualifications

• 6+ years in digital marketing with at least 2 years in a leadership role
• Deep experience with Meta Business Suite, Google Analytics 4, Google Ads, and email platforms
• Proven track record growing social audiences and driving measurable revenue from digital channels
• Strong analytical skills; comfortable with Looker Studio or similar BI tools

Preferred

• Sports, entertainment, or live events digital marketing experience
• Bilingual (English/Spanish)
• Familiarity with Pipedrive CRM or similar sales-integrated CRM platforms

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $56,000 - $70,000, depending on experience. Eligible for performance bonus tied to audience growth, digital engagement, ticket sales, youth program registrations, and key revenue-generating marketing initiatives.

To apply, send resume and portfolio to ***email_hidden***