Web Designer & Digital Experience Coordinator
Fort Lauderdale United FC
This role is responsible for the visual design, UX, and day-to-day maintenance of Fort Lauderdale United FC's web properties, ensuring the club's websites are visually on-brand, easy to navigate, and optimized to convert visitors into ticket buyers, youth program enrollees, and fans. This position sits within Brand & Creative but works closely with the Digital Media & Social team on landing pages, campaign microsites, and conversion optimization.
Responsibilities
- Design and maintain the FTL UTD club website and microsites (women's team, men's team, youth platform) in English and Spanish
- Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions
- Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile
- Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages
- Build and update web graphics, banners, and digital display assets
- Manage CMS updates and content publishing for news, rosters, schedules, and promotions
- Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience
- Support email template design in coordination with the Email & CRM Marketing Manager
Qualifications
- 2+ years of web design experience with a portfolio demonstrating strong visual design and UX sensibility
- Proficiency in WordPress, Webflow, or equivalent CMS platforms
- Strong skills in Adobe XD, Figma, or similar UI/UX design tools
- Working knowledge of HTML and CSS for front-end customization
Preferred
- Sports, entertainment, or ticketing website experience
- Experience designing bilingual (English/Spanish) web content
- Basic knowledge of GA4 and conversion tracking
- Familiarity with e-commerce or ticketing integrations
This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.
Compensation
Salary range: $29,000 - $39,200, depending on experience. Eligible for performance bonus tied to website performance, conversion optimization, ticket sales, youth program registrations, and digital user experience KPIs.
To apply, send resume and portfolio to ***email_hidden***