Freelance Style Content Creator, Betches Style

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

We’re looking for a style-obsessed, chronically online creator to help build and grow Betches’s newest vertical: Betches Style. This role is for someone who lives for trend discourse, knows what’s “in” before their friends do, and can turn runway moments, celebrity outfits, and styling advice into highly shareable content.

Unlike other accounts, Betches Style doesn’t just deliver trend reports or news; we break it down to make it applicable to already busy lives (and existing closets). We aren’t afraid to laugh at ourselves with memes or dish out a hot take that says what everyone’s thinking, but we also wind it back with original video and photo content that helps take Zillennial’s style from 2015 to 2025 and keeps them in the know without the usual jargon.

Our ideal candidate understands both fashion and internet culture, and has editorial and social media experience creating content for a Zillennial audience. You should be able to write sharp, witty, self-aware style commentary that makes our audience feel like they’re getting information from their cool, stylish older sister.

Roles & Responsibilities

Content Creation

• Create content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
• Translate breaking style news and live moments into timely, culturally fluent content.
• Develop content tied to the style calendar including viral moments, awards shows, fashion week, and celebrity outfits.
• Maintain a consistent Betches Style voice: honest, relatable, and self-aware.

Real-Time & Live Coverage

• Provide live and reactive coverage for major style moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.

Style POV & Cultural Fluency

• Bring deep knowledge of all-things style
• Identify which style moments are internet stories—and know how to frame them for a women-first, culture-forward audience.
• Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.

Social Ownership & Community

• Contribute to and help manage the social posting calendar and cadence.
• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
• Monitor social chatter and fan sentiment to inform content decisions.
• Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.

Technical & Creative Skills

• Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
• Strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.
• Comfortable with creator-style, lo-fi production when it serves the moment—this does not need to feel overly polished.
• Bonus: experience with motion graphics, After Effects, or advanced captioning workflows.

Qualifications

Required

• 3-5+ years of experience working in style-related media
• A portfolio showcasing strong editorial and social media skills
• Expert understanding of TikTok and Instagram, especially what works right now in style content.
• Ability to move fast, react to live moments, and hit tight turnarounds.

Preferred

• Experience working with style-related media, digital publishers, or creator-led brands.
• Demonstrated on-camera experience delivering commentary, reactions, or personality-driven content in a short-form format.
• Familiarity with social analytics and performance-driven iteration.
• Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
• A genuine fan of Betches who understands our voice, humor, and cultural influence.

Compensation

The expected hourly rate for this role is $30 an hour, and a commitment of up to 20 hours per week.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.