Deputy Chief (226 Days)

Deputy Chief (226 Days) -(RTP20260622-047)

Description

• Develop and manage strategic communications with media and partners to generate student, staff, and district storytelling opportunities to align and enhance the district’s overall brand among audiences.
• Build, cultivate, and monitor strategic relations using public relations strategies that foster and increase engagement among district partners, volunteers, businesses, civic groups, and local and national media to improve the student experience and learning environments.
• Oversee the district’s Media Relations Department, Dallas Schools Television, Internal Communication, Call Center, Creative Services, and Translation Services to guide and ensure efforts, strategies, and messaging align with department goals.
• Lead crisis communication strategies, serving as the 24-hour, on-call communications lead for developing appropriate responses that inform stakeholders groups and manage the district message, while serving as the primary district spokesperson designee.
• Develop and implement a crisis response reporting framework to include fact gathering, message development and dissemination, and response review process for all campuses and departments.
• Coach all principals, departments and other key staff to respond appropriately and manage the message through crisis situations and general story development that highlights the work of the district.
• Conceptualize and guide the creative vision for specialized programs.
• Develop, review and distribute talking points, press releases, and speeches for all schools and central staff, trustee notices, official statements, and media responses in collaboration with the news director for media events and inquiries.
• Direct the development of collateral, such as news releases and videos produced by Dallas Schools TV, to guide the creative storytelling process to engage and inform all audiences.
• Liaise with senior staff to manage and oversee multiple projects, various special events, including work distribution, timelines, and product delivery in a responsive manner.
• Perform all other tasks and duties as assigned.

Qualifications

• Bachelor’s Degree from an accredited university in communications, journalism, marketing or public relations; Master’s degree preferred.
• 10+ years of direct experience in communications, including crisis, media, external, and/or public relations.
• Demonstrated experience in managing communications with a proven ability to build relationships and engage internal and external stakeholder groups for a complex organization.
• Highly creative and able to think outside the norm and lead team members to develop fresh content and strategies.
• Must possess an extensive list of media contacts with strong crisis/issues management skills.
• Ability to be available to mobilize and respond at a moment’s notice outside of regular business day.
• Demonstrated ability to work well under pressure in fast-paced environments
• Experience working with high-level administrators, leadership teams, and handling information of a confidential and sensitive nature.
• Proven ability to work well with others, demonstrating the district’s Core 4 values, in deadline situations, and handle stressful situations.
• An understanding of the commitment to the role and social responsibility of communications and public relations for an organization.

Work Locations: Communication Services 9400 N CENTRAL EXPRESSWAY ROOM 910 Dallas 75231

Job: Deputy Chief-Communications

Full-time

Minimum Salary: 160,858.00

Median Salary: 196168.00

Job Posting: Jun 25, 2026