Manager of Marketing and Outreach

Job Title: Manager of Marketing and Outreach

Location: Huntington Beach, Ca.

School: Hebrew Academy Community Day School

Job Type: Full-Time

Salary: $52,000-$60,000

The Hebrew Academy is a vibrant, values-driven private Jewish day school committed to academic excellence, Jewish learning, and character development. We serve a diverse and inclusive community, nurturing the minds and hearts of students from early childhood through high school.

About the Role

We are seeking a dynamic and mission-aligned Manager of Marketing and Outreach to join our team. This is an exciting opportunity to help shape the future of our school by sharing our story, growing our community, and ensuring that prospective families are impressed with our award winning Blue Ribbon program. The long-term goals of this role include increasing student enrollment, executing innovative strategies for community engagement, and elevating the voice and impact of the school’s thought leadership.

This role reports to the Strategic Marketing Consultant with a direct line to the school’s senior leaders. After proven success in the role for six months, tuition discounts will be available.

Key Responsibilities

Community Outreach

• Serve as brand ambassador and first point of contact for prospective families and guide them through the admissions process.
• Plan and coordinate school tours, open houses, and admissions events.
• Identify community events to attend as a representative of the school. Plan and execute attendance strategies for an ROI on event attendance.
• Attend campus events. Network with families and identify potential enrollment and engagement opportunities.
• Follow up with leads through strategic communications, including phone calls and email campaigns.
• Maintain a CRM of all leads, inquiries, applications, and enrollment.
• Collaborate with faculty and staff to ensure a welcoming and seamless admissions experience.

Marketing

• Plan and execute field marketing and digital marketing initiatives with an overall goal of increasing enrollment and community engagement.
• Report monthly success metrics.
• Design and manage website updates.
• Design and execute email communications, including copywriting, layout, and graphics.
• Create digital and print marketing materials.
• Partner with school leadership to promote school values, achievements, and events to internal and external audiences.
• Create a social media strategy. Design and publish social media content across multiple channels, including captions, images, videos, and thought leadership articles.
• In collaboration with Strategic Marketing Consultant, write and distribute press releases and media advisories in alignment with key marketing initiatives.

Required Qualifications

• Bachelor's degree in marketing, communications, education, or a related field.
• Connection to Jewish culture, values, and community with knowledge of traditions, holidays, the Jewish community experience, and current events impacting the Jewish community.
• Project management experience with the ability to set long-term and short-term goals and report progress to leaders.
• Experience managing social media platforms.
• Experience collaborating with multiple leaders and departments across all levels and roles with an emphasis on teamwork and shared responsibilities.
• Must submit portfolio with samples of email campaigns, collateral, social media content, and recent publications.
• Strong written and verbal communication skills with public speaking experience.
• Warm, professional, positive, and proactive work ethic.

Preferred Qualifications

• 3+ years of experience in marketing, admissions, or related roles, preferably in an education or nonprofit setting.
• We are happy to consider applicants with entry-level experience who are able to demonstrate a willingness to learn and grow in this field and can provide a portfolio of marketing samples.
• Knowledge of email marketing tools and CRM systems.
• Basic knowledge of website design with experience updating websites.
• Basic graphic design.

Adaptable Schedule

• This is a year-round position with onsite requirements based on needs of the business.
• The role is hybrid with 3 days per week required onsite.
• Role includes occasional weekends and nighttime hours to attend events. When these hours are worked, a modified weekday schedule will be offered.

To Apply

Please send your resume, cover letter, and marketing portfolio to ***email_hidden*** with the subject line: Application for Manager of Marketing and Outreach.