Marketing Insights Manager

Creative Circle

Overview of the Role

Our global technology client is seeking a Marketing Insights Manager to support consumer insights, market research, and data-driven strategy initiatives within a fast-paced business environment. This role focuses on designing and executing research programs, uncovering actionable insights, and applying emerging technologies such as AI to enhance research capabilities.

The Marketing Insights Manager will partner closely with cross-functional stakeholders across marketing, product, customer experience, and strategy teams to inform business decisions through high-quality research and analysis. This is a strategic and execution-focused role requiring strong analytical skills, stakeholder management, and the ability to translate complex data into meaningful recommendations.

The ideal candidate is an experienced insights professional who combines strong research fundamentals with a forward-thinking approach to AI and innovation.

The Basics

Duration: Approximately 6-month contract
Hours: 40 hours per week
Location: Onsite, based in Plano, TX
Onsite Requirements: Fully onsite

Top 3 Required Qualifications

5+ years of experience in market research, consumer insights, or customer analytics
Strong expertise in both qualitative and quantitative research methodologies
Proven ability to translate data and research findings into actionable business insights

Other Qualifications

Bachelor's degree in Marketing, Business, Psychology, Statistics, Economics, or related field
Experience designing and executing research studies such as brand tracking, segmentation, and concept testing
Strong stakeholder management skills with experience influencing cross-functional teams
Experience analyzing market landscapes and customer experience data
Familiarity with demand planning or forecasting concepts is a plus
Experience working with AI tools or automation in research or analytics environments is highly preferred
Strong communication and presentation skills, including delivering insights to executive stakeholders
Ability to work independently while managing multiple priorities
Experience in fast-paced, data-driven environments

Key Responsibilities

Market Research and Insights
- Design and execute quantitative and qualitative research studies, including brand tracking, segmentation, and concept testing
- Conduct market landscape and customer experience research to identify trends and opportunities
- Analyze data and synthesize findings into clear, actionable insights
AI and Research Innovation
- Evaluate and implement AI-enabled tools to improve research efficiency and insight generation
- Partner with analytics and technology teams to explore applications of AI in research workflows
- Support development and testing of AI-driven solutions for research and insights generation
- Contribute to frameworks and guidelines for responsible use of AI in research
Insight Activation and Stakeholder Support
- Partner with marketing, product, customer experience, and strategy teams to inform decision-making
- Deliver insights that influence go-to-market strategies, customer engagement, and portfolio optimization
- Provide recommendations that support pricing, revenue, and growth strategies
- Present findings and insights to stakeholders and leadership in a clear and compelling manner

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

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Lucy D'Angelo - Senior Recruiter, Enterprise

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 06/28/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.