Creative Specialist (Paid Media)

Rankings.io helps elite law firms dominate the digital landscape, generate qualified leads, and sign more cases. We're hiring a Creative Specialist (Paid Media) to produce high-performing ad creative across paid social, programmatic/display, YouTube, Google, landing pages, and other digital advertising placements.

This is not a social media manager or organic content role. This is a hands-on paid media creative production and design role. You'll turn campaign strategy, audience insights, offers, hooks, scripts, and performance data into polished, compliant, conversion-focused assets, including: static ads, animated ads, HTML5/programmatic display, short-form video edits, motion graphics, thumbnails, landing page visuals, and creative testing variations.

The ideal candidate has at least 4 years of relevant experience and a portfolio that showcases high-quality paid media creative. The work needs to look strong, communicate quickly, follow platform and legal advertising requirements, and drive measurable campaign performance.

While paid media is your primary focus, you'll also collaborate with the broader Creative team and may occasionally support other marketing or design initiatives as business needs evolve.

Responsibilities

• Paid media asset production: Create static, animated, motion-based, and video assets for paid social, programmatic/display, YouTube, Google, landing pages, and other campaign needs.
• Creative testing variations: Produce purposeful variations across hooks, CTAs, headlines, layouts, formats, visual treatments, and audience angles so the Paid Media team can test what works.
• Display & programmatic creative: Build HTML5 ads, animated display assets, and programmatic-ready creative that meet platform specs and campaign requirements.
• Short-form video editing: Edit paid video assets: cutdowns, pacing adjustments, overlays, captions, subtitles, resizing, and basic motion enhancements.
• Landing page creative support: Create or adapt campaign visuals, hero graphics, thumbnails, and supporting design assets for paid traffic landing pages.
• Cross-functional creative support: Partner with the Creative team on occasional design initiatives outside of paid media, such as marketing collateral, website assets, social content, presentations, branding projects, or other creative needs when priorities require additional support.
• Compliance & quality control: Ensure assets are accurate, polished, on-brand, properly sized, platform-compliant, and appropriate for legal industry advertising before handoff.
• Creative asset systems: Maintain organized templates, reusable design frameworks, file naming conventions, versioning, and asset libraries.
• Performance optimization: Use campaign feedback, platform performance data, and testing insights to improve creatives over time.
• AI-enhanced production: Use AI tools to speed up ideation, variation planning, QA, resizing, and workflow efficiency without lowering the quality bar.

Performance Metrics

• Primary: paid media asset execution health: on-time delivery, first-pass approval rate, low revision loops, clean handoffs, and platform, brand, and compliance accuracy.
• Supporting: paid media creative performance: CTR, conversion rate, cost per lead, lead-quality indicators, thumb-stop/engagement signals where relevant, and performance lift from creative testing.
• Paid Media owns campaign strategy and final campaign performance. This role owns the creative asset quality, speed, and usefulness that help campaigns perform.

Requirements

• 4+ years producing digital advertising creative, paid media assets, performance marketing campaigns, or conversion-focused design work. Agency experience preferred.
• A portfolio that demonstrates significant paid media experience is required. Applicants should showcase a strong body of work featuring paid social campaigns, display/programmatic advertising, video ads, landing page creative, and performance-driven marketing assets.
• Expert-level proficiency in Canva and the Adobe Creative Suite, including After Effects.
• Hands-on experience editing short-form paid video; cutdowns, pacing, overlays, captions, subtitles, resizing, and light motion graphics.
• Experience creating or supporting HTML5, animated display, or programmatic ad assets.
• Strong command of paid media creative specs and best practices across Facebook, Instagram, LinkedIn, YouTube, Google, and programmatic/display.
• Ability to design for performance goals; CTR, conversion rate, lead generation, message clarity, and audience action.
• Strong visual hierarchy, layout, typography, brand adaptation, and campaign design skills.
• Working knowledge of CRO, UX principles, landing page creative, and how design and messaging influence user behavior.
• Ability to adapt creative across different law firm brands while maintaining clarity, professionalism, authority, and legal advertising appropriateness.
• Comfortable in a fast-paced remote environment with multiple stakeholders, quick turnarounds, and performance-driven priorities.
• Fluent and eager with AI tooling, with a clear interest in using it to improve speed, quality, variation output, QA, and workflow efficiency.
• Strong organization and communication; clean file management, clear handoffs, and reliable follow-through.
• A collaborative mindset with the flexibility to contribute to other creative projects across the marketing team when needed.

Nice to Have

• Experience with law firms, legal marketing, healthcare, finance, or another regulated industry.
• Landing page design or conversion-focused web creative.
• Experience using Figma to create or collaborate on website designs, landing pages, and other digital marketing assets.
• Programmatic/display platforms and ad trafficking experience.
• Ability to write or refine short ad copy; hooks, headlines, CTAs, and micro-copy.
• Photography, thumbnail design, or advanced video editing.
• Experience building reusable design systems, asset libraries, and scalable templates.
• A versatile design background with the ability to support a variety of creative projects. Including, but not limited to, landing pages, website assets, organic social media, marketing collateral, presentations, and other design initiatives as business needs evolve.

Benefits

• Starting Salary of $60,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

What to Expect in the Interview Process

• Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
• One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
• Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
• Creative Role Assessment (When Applicable) For certain creative-focused roles, candidates may be asked to complete a paid test project designed to evaluate technical skills, creative thinking, and overall approach. Selected candidates may then participate in a final Zoom interview with additional team members or leadership.