Multimedia Content Strategist

Who We Are

Baer Performance Marketing (BPM) is a full-service, strategic marketing agency located just blocks away from Lambeau Field in Green Bay, Wisconsin. Our culture is built on the idea of embracing humor while maintaining a commitment to delivering the highest possible standards of service to our clients. We’re competitive, driven, and take great pride in our work. We genuinely care about one another, and we bring that same level of care to every client relationship. If you enjoy challenging yourself to see what you can achieve and prefer working on a smaller, close-knit team, you may be exactly who we’re looking for!

What We Value

Our daily operations are guided by these core principles:

• Hustle
• Competitive Drive
• Willingness to do Whatever It Takes
• Pride in Work
• Prompt and Effective Communication
• Authenticity

Learn them. Live them. They are what BPM is built on.

About the Role

The Multimedia Content Strategist will work with BPM’s creative team to develop social media content and strategies, blogs, website content, drip marketing campaigns, and more. This role requires creativity, adaptability, and a data-driven approach to content. You will be responsible for creating, editing, optimizing, and strategizing the direction of BPM’s client’s content across multiple platforms.

What You Will Do

• Create and implement editorial content as part of each brand’s social media calendar across multiple platforms
• Develop or coordinate engaging, interactive content (e.g., social media videos, reels, giveaways/contests, influencer collaborations)
• Create social media graphics that align with each brand’s standards
• Maintain social media accounts by replying to comments and messages
• Develop social media strategy for Baer Performance Marketing and collaborate with team members to implement
• Monitor competitors’ digital presence and marketing activities to identify opportunities
• Write blog posts and website content
• Draft copy and collaborate with designers to create print and digital ads
• Design and execute email and drip marketing campaigns
• Develop and execute tactics to effectively market BPM’s services (e.g., video, white papers, presentations)
• Keep on top of new and emerging trends, guidelines, and best practices in marketing
• Apply data-informed creativity by running A/B tests and using insights to refine content effectiveness
• Attend networking and educational events
• Assist the promotional products team by designing product mockups and developing presentations
• Support the sales staff by creating and updating client proposals in Panda Doc platform as needed

Qualifications

• Associate’s or bachelor’s degree in Communication, Journalism, Public Relations, Marketing, Graphic Design, or a related field
• Experience working with social media channels
• Proficiency in Canva is required. Experience with Adobe Creative Suite or other graphic design tools is preferred but not required.

Cultural Fit & Soft Skills

• Exhibit strong collaboration skills by working seamlessly with team members and clients
• Demonstrate adaptability in a fast-paced environment and embrace change with a positive attitude
• Maintain proactive communication to keep projects on track and ensure clarity across all stakeholders
• Bring creative visual storytelling skills and a results-driven mindset to elevate brand presence
• Foster a positive, team-oriented culture by sharing ideas and embracing challenges

Feedback, Growth & Accountability

Manager: Creative Director

• Participate in quarterly conversations and ongoing feedback sessions with the Creative Director to ensure alignment on goals, performance, and professional development. Be open to constructive feedback and proactive in implementing improvements.

Key Metrics Owned:

• Social media engagement rates
• Overall content performance aligned with BPM’s marketing objectives

Compensation & Benefits

• 401(k) match after 90 days of employment
• Paid vacation and sick time after completing 90 days
• 9 paid company-observed holidays
• Quarterly company-wide bonus opportunities
• Friday afternoons off from Memorial Day through Labor Day
• Flexible scheduling (we never want you to miss an important family moment!)
• Health insurance, plus supplemental insurance options

Compensation will be based on experience.

To Apply

Please email your resume and cover letter to Katelin Brown at ***email_hidden***.

For more information about our company, visit www.baerpm.com.