Marketing Assistant
Bousquet Holstein PLLC
Bousquet Holstein PLLC is seeking a full-time Marketing Assistant who will work in our Syracuse office. The Marketing Assistant will play a crucial role in supporting all aspects of the firm’s marketing, communications, and business development efforts. The Assistant requires strong marketing instincts, a result-oriented mindset, and the highest standards for accuracy and detail. This position works directly with the Director of Marketing in a fast-paced, ambitious Marketing Department.
Salary Range: $50K - $58K
Key Responsibilities
Administrative Support
- Provide administrative support to the Marketing Department, including managing calendars, scheduling meetings, forwarding incoming leads to the appropriate attorneys, and handling correspondence.
- Assist in preparing marketing reports, presentations, and materials as needed.
- Collaborate with attorneys for scheduling and gathering marketing materials.
- Attend marketing meetings, take notes, and manage follow-up with attorneys when needed.
- Collect data monthly from marketing campaigns, intake, Google Analytics, and social media to inform marketing decisions and strategies.
- Overall administrative support for the department includes preparing cash disbursement forms, filing, maintaining inventory of promotional items and collateral, ordering marketing supplies, scheduling meetings, and printing and scanning needs.
- Manage marketing supplies and promotional inventory
Content and Communications
- Assist with internal communications.
- Manage content and brand assets.
- Draft and publish content across multimedia publications and platforms.
Event Coordination
- Coordinate firm events, including seminars, webinars, happy hours, meet and greets, business development meetings, and other internal/external events.
- Coordinate logistics such as venue, catering, invitations, RSVPs, nametags, and promotional materials.
- Must be able to work flexible hours when needed.
Digital Marketing
- Assist with the maintenance of the firm website content and manage frequent updates using the site's WordPress CMS Dashboard.
- Assist in coordinating email marketing campaigns, including creating and distributing internal and external communications.
- Help to maintain our firm's social media accounts, including creating content, taking photos, scheduling posts, engaging with followers, and monitoring analytics.
- Assist in creating and editing marketing content, such as brochures, flyers, and presentations.
- Collaborate with the Marketing team and attorneys to develop compelling content for blogs, articles, and press releases.
- Assist with designing ads for social media and community sponsorships.
Data Management
- Manage the marketing department's client and contact database in both internal CMS and Time & Billing programs and Constant Contact mailing program.
- Work with attorneys and practice areas to keep all database lists current and accurate.
Qualifications
- 2- or 4-year college degree in Marketing, Communications, Public Relations, Journalism or related field, or the equivalent in work experience.
- 3-5 years of experience in marketing or related roles. Law firm experience is a plus but not required.
- Highly organized with a keen eye for detail.
- Proficiency in Microsoft Office Suite, Canva, Facebook, LinkedIn, and Instagram, Google Analytics, Constant Contact or similar email programs, and other marketing platforms.
- Self-starter with the ability to multitask, prioritize, and work efficiently in a fast-paced environment. Must be resourceful and proactive in taking on projects and maintaining active communication.
- Excellent personnel and client relationship skills and a positive attitude.
- A team-oriented mindset and commitment to be an active participant in firm culture, maintains composure and is adaptable to the changing needs of practice areas, attorneys, and the firm.
Interested candidates should submit resume and cover letter to Lisa Bachar, Director of Human Resources, at ***email_hidden***. Candidates from historically under represented groups in the legal community are encouraged to apply.