Director of Community Engagement, Alpha - $400,000/year USD

Families who enroll at Alpha rarely do so because of an advertisement. They enroll because someone they trust looked them in the eye over dinner and said, "This transformed my child." You would be responsible for building and sustaining that word-of-mouth engine across an entire region: orchestrating the dinners, cultivating parent ambassadors, connecting with the mayor's office, and arranging for a CEO to open doors for a 14-year-old's first meaningful project.

Your typical week involves four different settings. You create and execute the region's event calendar—from open houses with 150 attendees to intimate, curated dinners for eight—multiple times each month. You identify and prepare current parents who are eager to share their experience with prospective families, then facilitate those one-to-one connections. You cultivate ties with municipal leaders and corporate executives, converting those relationships into event venues, backing for new campus launches, and tangible opportunities for students. And you deliver on the Alpha Networks promise: brokering introductions, coordinating expert-led masterclasses, arranging internships, integrating alumni, and recording each interaction family by family.

There is no complete manual. You build the system as you execute it, and the frameworks you develop become models for colleagues doing the same work in other markets. As your region expands, the performance bar rises rather than falls: doors opened per family must increase even as total enrollment grows. Success is measured by the proportion of growth driven by authentic advocacy—a metric tracked across years, not quarters.

No degree is required, and no specific institutional background is expected. An MBA, a background in consulting or wealth management, and a self-directed career in community building, hospitality, or institutional advancement all carry equal weight. What matters is a demonstrated ability to convene people and convert relationships into outcomes.

This role is based on-site in one of the following regions: San Francisco, Los Angeles, San Diego, Denver, Greenwich, Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado, Nashville, or Park City. The position requires evening and weekend availability in settings with high-expectation parents, elected officials, and business founders, along with regular local travel. You will become the most networked individual in your city, and you will deploy that capital for the benefit of students. If that exchange sounds like purpose rather than sacrifice, apply.

What You Will Be Doing

• Creating and executing the region's event calendar: open events, curated dinners segmented by city and grade level, and family retreats—multiple per month, all within budget
• Identifying and booking venues, hosts, and vendors, then personally facilitating each event
• Identifying current parents to serve as ambassadors, training them with authentic narratives, and pairing them with prospective families and campus tours
• Establishing relationships with municipal officials and corporate leaders, and translating those into event spaces, support for campus expansion, and opportunities for students
• Connecting enrolled families into parent circles and students into mentorships, masterclasses, and professional internships, and onboarding graduating families into the alumni network within 30 days
• Recording every event, introduction, and first-touch attribution in the CRM so that "doors opened per family" reflects an accurate, verifiable figure

What You Won’t Be Doing

• Purchasing growth. No paid advertising, no media budgets, no targets based on impressions or lead volume
• Controlling the brand narrative or enterprise-wide campaigns; that belongs to Marketing
• Handling admissions logistics, conducting tours, or managing enrollment documentation; Admissions and Family Success own those functions
• Managing the daily operations of a campus or overseeing the physical facility
• Treating raw attendance figures and headcount as if a full room were the objective
• Delaying action until a complete playbook, template, or support team is in place

Director Of Community Engagement Key Responsibilities

Establish people-driven referrals as the predominant source of enrollment growth in your region.

Basic Requirements

• 5+ years developing communities or relationship-based programs in K-12 education, membership organizations, or a similar network-driven business, where growth was driven by people: referrals, members, congregations, chapters, alumni, or a client portfolio, with quantifiable results
• Personally planned and executed 20+ events spanning the full spectrum, from intimate curated dinners to open events with 100+ attendees, with responsibility for budget management
• Established and sustained relationships with public officials or corporate executives that delivered specific, identifiable value
• Disciplined CRM practitioner; consistently logging relationships, attributions, and activity is already standard practice
• Currently resides in, or will relocate to, one of these regions: San Francisco, Los Angeles, San Diego, Denver, Greenwich (CT), Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado (PR), Nashville, or Park City (UT)
• Authorized to work in the US without visa sponsorship

Nice-to-have Requirements

• Led regional growth, community initiatives, or partnerships for a network-based organization: a school network, membership club, franchise system, or civic or faith-based institution
• Developed and monetized a high-trust relationship portfolio as a client-facing leader in wealth management, consulting, or business development
• Advanced through admissions, advancement, community organizing, or hospitality roles, consistently selected to represent and host on behalf of the institution
• Pre-existing relationships with local government or business leaders in your city
• Deeply familiar with how families evaluate and decide on high-stakes education choices

About Alpha

Join the team building school around student growth

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.

Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.

Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience.

A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.

Alpha is where you can do the most meaningful work of your career.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time, W2 employee position with immediate access to benefits ( https://support.crossover.com/article/7581-w2-benefits-u-s-paychex-paid-only). All roles are year-long positions. The compensation level for this role is $400,000 USD/year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5841-US-Tulsa-DirectorofComm1.001