Marketing Manager

About The Role

The role owns demand generation for a fast-growing B2B SaaS product, turning positioning and market insight into campaigns that reliably fill the pipeline.

Reporting to the Director of Marketing, this person drives strategy and hands-on execution across paid, email, SEO, and content channels, working closely with sales, product marketing, and design to hit quarterly pipeline targets.

Key Responsibilities

• Own demand-generation strategy and execution across email, paid search (Google Ads, LinkedIn Ads), paid social, and organic channels
• Build and manage multi-touch campaigns in HubSpot or Marketo, including nurture flows, lead scoring, and segmentation
• Define campaign KPIs (MQLs, SQLs, pipeline contribution, CAC) and build dashboards in GA4 and Looker to report performance to leadership
• Manage the editorial calendar and partner with content and SEO specialists to ship high-ranking landing pages, blogs, and case studies on schedule
• Run A/B tests on messaging, ad creative, and landing pages to continuously improve conversion rates and lower CPL
• Own a portion of the marketing budget; negotiate with vendors and agencies and forecast spend against pipeline goals
• Coordinate with sales on campaign timing, lead handoff, and feedback loops to tighten the lead-to-opportunity funnel

What We Are Looking For

• 4-7 years of B2B or B2C tech marketing experience with demonstrable pipeline or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools (Salesforce)
• Strong analytical skills: comfortable with GA4, attribution modeling, and building performance reports from scratch
• Experience managing paid media budgets of $100K+ per quarter across search and social
• Excellent copywriting and campaign-planning skills; able to manage several concurrent programs without dropping detail
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience)
• Bonus: experience in product-led growth (PLG) motion, ABM platforms (6sense, Demandbase), or marketing-ops certifications (HubSpot, Marketo)