Digital Engagement Coordinator

About Lovestruck Books & Cafe

Lovestruck Books & Cafe is a vibrant community hub where the love of literature meets the art of hospitality. With our new bar and cafe officially open, we offer a fully integrated experience where specialty coffee, craft cocktails, culinary treats, and books all live under one roof. Whether guests are stopping in for a morning latte, browsing for a new book, attending a special event, or enjoying an evening craft cocktail on the patio, they are entering a space where the heartbeat of the community is always present. We are building a team that is passionate about growing with us as we refine this neighborhood destination.

Role Snapshot

Lovestruck Books & Cafe (LSBC) is seeking a Digital Engagement Coordinator to be the warm, responsive, and deeply plugged-in voice of our brand across all digital touchpoints. This role goes beyond coordinating, scheduling, and posting content—you will actively foster the "Lovestruck Books/Bar & Cafe community" by responding to DMs, engaging readers on social media, monitoring social listening, driving conversation on Threads, and more.

You will bridge the digital space and our physical bookstore/cafe culture, working directly with the Events/Marketing Team to partner with booksellers, authors, VIPs, and publishers and execute engaging social and media campaigns that celebrate all things romance. You will additionally serve as a compassionate first point of contact for audience inquiries and sensitive community discussions.

Key Responsibilities

Community Management and Engagement

• Monitor and respond to comments, direct messages (DMs), mentions, and inquiries across Instagram, TikTok, Threads, Facebook, LinkedIn, and website community channels in the LSBC brand voice. Build momentum with our digital communities, engaging them in priority conversations and responding to requests for information.
• Initiate interactions on a strategic cadence on Threads, reader forums, and social posts to keep Lovestruck at the heart of trending romance discussions (BookTok, Bookstagram, Reddit, tropes, new releases, etc.). Keep up with relevant social conversations and monitor LSBC’s engagement reputation across all digital platforms.
• Handle customer service inquiries coming through social channels and website with high empathy, routing complex questions to the right internal team members promptly. Work with Events/MKTG team to build a strong set of people-first customer and guest service engagement processes and follow-ups.

Content Strategy, Planning, and Execution

• Work alongside the marketing team, store booksellers, bar/cafe team, visiting authors, guests, and influencers to help concept, film, edit, and publish organic short-form videos (Reels/TikToks), live streams, and trend-focused content. Provide insight on opportunities for paid campaigns.
• Build content, engagement, and outreach plans to elevate staff and community picks and other personal in-store touchpoints to connect to the digital community.
• Using audience engagement data, advise on the social media content schedule, balancing romance tropes, book recommendations, cafe specials, author event hype, promotions, and community highlights.
• Capture dynamic, impromptu, real-time photos and video during author events, release parties, book clubs, pop-ups, and other evergreen moments.

Author, Publisher, and VIP Relations

• Serve as a friendly digital liaison for authors, publishers/publicists, and romance lovers and influencers, ensuring tags, collab posts, and event and campaign buzz and reach are fully executed.
• Coordinate with publisher marketing teams to amplify ARCs, cover reveals, signed copy drops, and exclusive pre-order campaigns.

Media Relations Support

• Support incoming social and media inquiries, interview requests, and photo/filming permissions, routing them efficiently to the right teams with follow-up to successfully support the inquirer’s journey.
• Working with the team and our external PR agency, keep LSBC brand and voice connected between press and media mentions/placements and digital community properties. Report on trend alignment and use reporting data to guide direction and recommendations.

Schedule & Compensation

• Role Type: Full-time, Exempt; onsite in Harvard Square, Cambridge, MA, with occasional work at offsite event locations.
• Hours: Must be able to work a flexible schedule including nights, evenings, weekends, and holidays as needed to support events and program requirements.
• Compensation: $55,000 - 60,000 annually to start, commensurate with experience.

Benefits & Perks

• Medical, dental, vision, and long term disability insurance.
• Paid Time Off (PTO) and paid holidays.
• Significant employee discount on books, cafe items, and merchandise.
• Travel Reimbursement of $50.00 per month
• Professional development opportunities.
• Access to Advance Reader and Advanced Listener Copies and a vibrant literary community.

Equal Opportunity Employer

At Lovestruck Books, we believe that diversity enriches our workplace and enhances our ability to serve our community. We embrace diversity in all its forms, including but not limited to age, race, ethnicity, gender identity, sexual orientation, disability, religion, nationality, and educational background. We actively seek to attract, develop, and retain talented individuals from diverse backgrounds and are committed to fostering an inclusive environment where all employees feel valued, respected, and supported.

Requirements

What You’ll Bring

• 1–3 years of experience independently managing social media, digital communities, or influencer relations—ideally within book publishing, indie bookselling, media, small business, or lifestyle retail.
• Deep, authentic passion for and knowledge of books, publishing, and the romance genre (tropes, sub-genres, popular releases, and viral community trends).
• Hands-on experience with Instagram, Threads, TikTok, Meta Business Suite, and social listening/management tools.
• Exceptional short-form writing skills with an adaptable, conversational voice that captures warmth, humor, and enthusiasm.
• High professionalism, collaborative team-first mindset, and commitment to actively supporting and coordinating with external agencies and colleagues across all departments to always represent the LSBC brand.
• Basic proficiency in mobile video editing (CapCut, Canva), live streaming, and photography.
• A welcoming, inclusive mindset that reflects LSBC’s commitment to building a safe, fun, authentic, and thriving space for all readers.
• Available to work varied hours, including evenings and weekends, to cover active community management needs.
• Able to lift and push 50+ pounds with or without reasonable accommodations.