Marketing Specialist - #1691521

Pinwheel - Helping banks win primacy with frictionless account activation solutions

Pinwheel helps banks win primacy by making switching direct deposits easy. Through exclusive and first-of-its-kind partnerships with payroll providers, Pinwheel can instantly authenticate consumers without credentials. This new product provides best-in-class conversion, greater security, better insights, and a seamless UX for switching direct deposits at the world's leading financial institutions.

Pinwheel's platform has enterprise-grade security protocols to power connections to over 1,800 platforms (covering up to 100% of US workers paid via direct deposit) and over 1.5 million employers. From that point of connectivity, leading fintechs and financial institutions (such as Block's Cash App, Citizens Bank, Acorns, Credit Karma, and more) leverage us to power direct deposit switching, earned wage access, income & employment verification, and build innovative new products.

Pinwheel is trusted and funded with $77M by top-tier investors such as GGV, Coatue, First Round Capital, and more.

Who are we looking for?

As a blossoming marketer, you have a passion for solving customer needs, are obsessed with communications media and the latest top performing trends, and are an effective visual communicator. The ideal candidate will be passionate about business selling, have a strong understanding of the financial services ecosystem, and be a desktop publishing ninja able to bootstrap an idea from concept to launch.

What will you be doing?

As the Marketing Specialist, you will play a critical role in driving growth for Pinwheel. You will work on customer acquisition campaigns, ensure our sales team is armed with best-in-class presentation materials, and learn from some of the industry's most innovative leaders across Product, Engineering, and Go-to-Market.

• Develop deep knowledge of our and our customers' business. Be a powerful storyteller with customer empathy, motivations, and pain points.
• Activate our campaigns on Hubspot, flexing your creative and analytical muscles to test messages and measure results
• Collaborate closely with sales on Account Based Marketing, defining and operating processes to ensure full visibility, alignment, and coordinated funnel activities with SDRs and Account Execs
• Develop creative and effective marketing campaigns and materials for various channels and platforms, such as landing pages, blogs, social media, newsletters, whitepapers, guides, one pagers, etc.
• Partner closely with Pinwheel HR on Employer Brand and employee activations
• Manage annual marketing plan and budget, reporting periodically to our Executive Team on campaign based results
  
  

What experience, skills, and qualifications are necessary?

• Bachelor's Degree required
• 1-3 years of experience in a B2B marketing role - financial services or tech preferred, internships acceptable
• Highly collaborative with proven track record for team mentality
• Exceptional presentations skills with emphasis on basic graphic design, layout, editing
• Working knowledge of demand gen platforms, Hubspot preferred
• Experience with campaign measurement
• Strong project management skills, able to work backwards from deadlines to develop cross-functional work plans
• Self starter comfortable working in a hybrid office environment if located in New York City
  
  

Why join Pinwheel?

Best time to join - Our company is small but well-funded, meaning you are joining at a time where you can impact and shape the company.

Be a cultural builder - You will have an active hand in molding the company culture and being a part of the entrepreneurial journey.

Build Something Revolutionary - Help build the consumer data infrastructure of the future.

Belong - Join a community that is passionate and relentless about building fairer financial systems for all.

Benefits included:

• Great compensation & equity packages
• Full medical, dental, and vision benefits
• Life & short-term disability insurance
• Unlimited vacation
• Paid parental leave
• 401K for retirement planning
• Mentorship opportunities
• Free Citibike membership
• Pet friendly offices and Zoom spaces
  
  

At Pinwheel, total compensation is made up of salary + equity + benefits. We recruit motivated and high performing talent, and work to compensate people in line with the value they can bring to the organization in delivering outsized results. The talent market is competitive, and maintaining our ability to recruit and retain the best team possible is a top priority for Pinwheel. When creating an offer, we consider interview performance, candidate experience, external market competitiveness, and internal equity in thoughtfully assessing compensation. The expected cash salary range for this role is $60,000 - $85,000.

Diversity & Inclusion at Pinwheel

At Pinwheel, we are committed to building an environment that is diverse and inclusive. We believe that having people across different backgrounds, experiences, abilities, and perspectives enables us not only to build the best financial products, but to help us realize the best versions of ourselves. Pinwheel is an equal opportunity employer, and we aim to be an open and supportive place to work.

As part of our commitment to health and safety, Pinwheel requires employees to be fully vaccinated against COVID-19 as permitted under applicable law.