Marketing & Content Strategy, Senior Manager (Hybrid) - #1694532

At Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will grow your career and help create access to fair, affordable housing finance.

As a valued leader on our team, you will play a role in developing strategies for planning and directing all aspects of marketing policies, objectives, and initiatives.
 

THE IMPACT YOU WILL MAKE

As a Marketing & Content Strategy, Senior Manager, you will oversee a team who is responsible for strategic messaging, planning and implementation across a range of SF housing finance policies, products, and initiatives.  The Marketing Strategy, Senior Manager role will offer you the flexibility to make each day your own, while working alongside colleagues driven by our Enterprise mission to facilitate equitable and sustainable access to homeownership.

The Marketing & Content Strategy, Senior Manager role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Manage B2B value proposition, messaging and corresponding insights on behalf of Single-Family business segment, working in close collaboration with co-development, marketing research, marketing strategy and product teams.
• Responsible for leading a comprehensive SF messaging strategy, grounded in research and insights, to guide the intentional creation and maintenance of marketing content and claims development across owned, earned and targeted channels.
• Collaborate with marketers, copywriters and program stakeholders to codify affordable housing, capital markets, credit risk management, digital products, ESG, risk collateral, technology and other trends that impact housing finance.
• Serve as horizontal B2B marketing translator between technical and non-technical teams to help connect mortgage policies, products and programs to structure and deliver compelling storytelling that drives loyalty and strong brand preference, while also driving measurable marketing results tied to business outcomes.   
• Partner closely with SF marketing strategy leads to drive alignment of SF messaging strategy and cross-channel execution.
• Build meaningful relationships internally to keep a pulse on key audiences, including sellers, servicers, technology service providers and partner ecosystem needs.
• Familiar with creating structured storytelling and filling content gaps to help influence marketing strategies that ultimately support outreach efforts across SF owned properties, such as web, email, digital/ social, speaker preparation and talking points, blogs, etc.
• Clearly translate SF business needs into marketing requirements and/or use cases for marketing strategists and technical partners to consistently apply approved messaging.
• Foster strong working relationship within department and beyond, including key product and program teams, as well legal, marketing technology, creative, external communications/ PR privacy and fair lending.
• Support documentation and communication of messaging recommendations, grounded in key segment insights to improve launch and outreach strategies that resonate with intended audiences.
• Collaborate with peers to assess results and foster growth / learning to ensure continuous improvement of marketing efforts that ladder up to key business priorities.
• Motivate agency partners to deliver high performing marketing messaging and strategic frameworks in a timely manner, and within budget parameters.
• Provide guidance to the team who researches and identifies changes in the marketing environment or competitive strategies and evaluates, adjusts, or redrafts the organization's marketing plan and philosophy.
• Assess and report on the development and implementation of marketing plans to serve the business objectives.
• Inform the team of changes in the marketing environment and identify areas to conduct market research or leverage data and analysis to develop an informed POV on content strategy needs.
• Review the work of the team who create and convey brand messages to improve awareness and increase customer engagement, usage and adoption.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years
• Bachelor degree or equivalent

Skills

• Communication including communicating in writing or verbally, copywriting, planning and distributing content, etc.
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
• Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict
• Collective capabilities for leadership, including leading teams, giving feedback, facilitating meetings, and coaching and mentoring
• Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.

Tools

• Experience using SharePoint
• Skilled in Excel
• Experience using Workfront Fusion

Desired Experiences

• Master's or relevant graduate degree preferred
• 8-10 years progressive marketing strategy, brand management and/or B2B financial services marketing experience
• Experience in investment management, capital markets, finance, real estate and/or mortgage industry
• Strong proficiency with ESG landscape and/or social impact marketing
• Multicultural marketing experience

Skills

• Executive presence, ability to anticipate dependencies and secure buy-in with key stakeholders.
• Expert knowledge in developing B2B content strategy, messaging hierarchy and positioning in support of omni-channel efforts.
• Experienced team leader and ability to motivate cross-functional teams to execute on your vision.
• Comfortable navigating ambiguity, driving decisions and managing multiple initiatives simultaneously.
• Adept at navigating short-term pressures while delivering on long-term, strategic initiatives to drive the business forward.
• Detail-oriented, independent and motivated leader who can prioritize and drive deliverables to execution with minimal supervision.
• Strong analytical skills - ability to work with complex data sets, manipulating and analyzing data
• Critical thinking skills – ability to succinctly frame up a written point of view, with consideration for risk management and business dynamics, to influence leaders and partners

Tools

• Power Point, and Word
• SharePoint, TEAMS, Confluence.
• Seismic, Tableau Salesforce and Cvent.

In response to COVID-19, Fannie Mae has adapted our workplace and hiring processes to better safeguard our employees, candidates, and new hires. We understand that this is an unprecedented situation and Fannie Mae is committed to creating protocols for these processes that are agile and conform with federal, state, and local health administration guidance. While the company's operating status for on-site work is currently voluntary, the majority of Fannie Mae's workforce is remote until further notice. We continue to conduct all interviews and onboarding virtually. In addition, all employees who wish to come on site must be fully vaccinated against COVID-19 and enter their vaccination information into a confidential HR system before arriving at the facility, unless they have an approved accommodation. Click here to go directly to information about accommodations.

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected].

The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.