Director Sales, FanID - #1696764

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

LOCATION:  Work onsite in New York, NY
WORK TYPE: Hybrid remote and onsite

With nearly a million events covered annually across all major sports, we are reimagining immersive experiences for sports fans worldwide. If you're ready to make an impact in the world of digital sports advertising and work with a team that's passionate about what they do, we want you to be part of our team at Sportradar - the world's leading sports technology company!

Over the course of the last years Sportradar significantly expanded its range of products & services by establishing a dedicated Fan Engagement vertical, a division focused on data-driven services designed to fuel better fan experiences, all underpinned by FanID, a first-party fan insight and activation platform.

Sportradar is now looking to recruit an experienced Sales Executive to join the team and drive adoption of the FanID platform by sports-interested brands – and specifically those investing in sponsorship rights with major sports Leagues and Teams.  

THE CHALLENGE:

• This role will be responsible for driving major brand investment/participation in the FanID platform, specifically those interested in first-party driven advertising campaigns as part of their associations with major sports Leagues and Teams
• Own and drive the sales process for significant recurring investment into FanID for key brand-owners and their agencies
• Take charge of the sales cycle from prospecting, preparing, pitching through to gaining commitment and contracting
• Oversee, maintain and grow senior relationships with key brand’s marketing leadership teams and their agencies
• Support and consult product teams to optimize the FanID platform from a sales perspective and shape the go-to-market narrative
• Define, test and optimize business and pricing models with attractive offerings for key clients or partners and profitability contribution for Sportradar
• Be part of Sportradar’s core global FE sales team, collaborating and sharing best practices as you establish and evolve the company’s global data and ad-tech capabilities for sports-interested brands
• Actively engage in the sports advertising ecosystem, interact with key players, establish key relationships and gain deep understanding of the setup and needs of all stakeholders
• Represent the division and company externally at events and meetings
• Both domestic and international travel is required

YOUR PROFILE:

• A minimum of 6 years of experience in delivering digital and data-driven marketing solutions to major brands and their agencies
• Demonstrated success establishing new business and building long-term relationships with major blue-chip clients and agencies
• Understanding of data and digital media business models
• Understanding of the fast-evolving first-party data landscape – and the future of privacy-safe digital engagement; specifically, knowledge of the landscape around Data Clean Rooms and Identity Networks
• Understanding of the sports rights-holder/sponsor eco-system

OUR OFFER:

• Work for and shape one of the fastest growing digital sports companies in the world at the intersection of sports, media and advertising
• Take a key role in a new and dynamic business initiative within Sportradar
• Work together with a highly motivated and enthusiastic team

Pay Range: $100K- $110K
Sportradar intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors including but not limited to experience, qualifications, and location. Base pay is just one component of the Total Rewards that Sportradar provides to compensate and recognize employees for their work. Sportradar offers best-in-class benefits such as a comprehensive benefits package, performance bonus program, equity stock purchase and 401k contribution. Please consult with your recruiter to learn more as all benefits are subject to eligibility requirements.

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences